Job summary
Job post source
This job is directly from Constellation Brands
Job overview
The Brand Manager at Constellation Brands is responsible for developing and executing brand strategies to achieve business targets and enhance brand equity in the premium wine and spirits market.
Responsibilities and impact
The role involves creating and implementing marketing plans, managing budgets and P&L, leading cross-functional teams, coordinating with sales and international teams, overseeing agency partnerships, and conducting market analysis to drive brand growth.
Compensation and benefits
The salary range is $114,900 to $179,800, with comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k). Compensation varies based on location, experience, and other factors.
Experience and skills
Requires a Bachelor's degree, 4+ years in CPG or beverage alcohol marketing, strong analytical and financial skills, leadership experience, excellent communication, and proficiency with marketing databases; Master's degree and industry certifications preferred.
Career development
The company offers opportunities for career growth in a dynamic environment with a focus on leadership development and innovation.
Work environment and culture
Constellation Brands promotes a high-performing, entrepreneurial culture valuing collaboration, agility, passion, and integrity in a hospitality-oriented industry.
Company information
Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in multiple countries, known for premium products and a commitment to elevating human connections.
Team overview
The Brand Manager will work with cross-functional teams including DTC, E-Commerce, Hospitality, sales, operations, and international brand owners, fostering collaborative relationships.
Job location and travel
The position is based in California with field office locations in Los Angeles, Ventura, Orange, Santa Barbara, and San Diego, requiring up to 30% travel and occasional weekend/evening work.
Unique job features
This role offers multi-functional leadership opportunities, involvement in strategic innovation, and the chance to work closely with senior management and diverse teams across the organization.
Company overview
Constellation Brands is a leading beverage alcohol company that produces and markets a wide range of beer, wine, and spirits. They make money through the sale of popular brands such as Corona, Modelo, and Robert Mondavi. Founded in 1945, the company has grown through strategic acquisitions and partnerships, including a significant investment in Canopy Growth, a cannabis company. Constellation Brands is known for its strong market presence and innovative approach to brand development.
How to land this job
Tailor your resume to emphasize your experience in brand strategy development, marketing plan execution, and P&L accountability, showcasing your ability to drive volume, profit, and market share growth for premium beverage brands.
Highlight your analytical skills by demonstrating how you use consumer insights, trend analysis, and financial acumen to inform strategic innovation and marketing decisions, especially within the beverage or CPG industries.
Apply through multiple platforms including Constellation Brands' corporate careers site and LinkedIn to maximize your application visibility and ensure you are considered through various recruitment channels.
Connect with current Brand Managers or marketing professionals within Constellation Brands on LinkedIn; start conversations by complimenting recent campaigns they led, asking about their experience with Sea Smoke, or inquiring how they integrate DTC strategies into brand growth.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand strategy,' 'P&L management,' 'consumer insights,' 'DTC,' 'cross-functional leadership,' and 'project management' to pass initial automated screenings effectively.
Utilize Jennie Johnson's Power Apply feature to automate submitting tailored applications across multiple job boards, identify relevant LinkedIn contacts for networking, and optimize your resume for ATS, allowing you to focus your energy on interview preparation and skill development.
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