Job summary
Job post source
This job is directly from Macy's
Job overview
The Social Content Strategy Specialist at Macy's manages the execution of the social media content strategy to drive engagement and support business goals.
Responsibilities and impact
The specialist handles daily scheduling and posting on social media platforms, collaborates with creative teams and agencies, monitors performance metrics, pitches content ideas, and supports influencer and paid campaign alignment.
Compensation and benefits
The role offers competitive pay, comprehensive health and wellness coverage, 401(k) match, paid time off, holidays, merchandise discounts, performance incentives, employee assistance programs, and tuition reimbursement.
Experience and skills
Requires 3-5 years managing social media for fashion, beauty, or lifestyle brands, proficiency with social media management and analytics tools, knowledge of paid ad formats, strong communication, and organizational skills.
Career development
Opportunities include continuous learning, leadership development, and participation in Colleague Resource Groups and volunteer activities.
Work environment and culture
Macy's promotes a dynamic, inclusive environment valuing respect, acceptance, and authentic connections with colleagues and customers.
Company information
Macy's is a historic American retailer known for its innovations, iconic events like the Thanksgiving Day Parade, and a broad range of products and services.
Team overview
The specialist works closely with senior managers, creative teams, and external agencies to deliver on-brand social media content.
Unique job features
The role involves managing multi-platform social media content with a focus on fashion and lifestyle, integrating organic and paid campaigns, and staying current with platform trends and best practices.
Company overview
Macy's is a leading American department store chain known for its wide range of products, including clothing, accessories, home goods, and beauty products. They generate revenue through in-store and online sales, leveraging their extensive retail network and e-commerce platform. Founded in 1858 by Rowland Hussey Macy, the company has a rich history, including its iconic Thanksgiving Day Parade and flagship store in Herald Square, New York City. Macy's has adapted to changing retail landscapes by investing in digital transformation and omnichannel strategies.
How to land this job
Position your resume to showcase your experience managing social media channels for fashion, beauty, or lifestyle brands, emphasizing your proficiency with tools like Sprinklr, Sprout Social, or Hootsuite and your ability to execute paid social ad formats.
Highlight your skills in content scheduling, platform-specific strategies, social media analytics, and collaboration with creative teams and external agencies to demonstrate your fit for managing Macy’s social media content calendar and driving engagement.
Apply through multiple channels including Macy’s corporate careers site, LinkedIn, and other job boards where Macy’s is listing this position to maximize your application’s visibility.
Connect with current Macy’s marketing or social media team members on LinkedIn, using ice breakers such as commenting on recent Macy’s social campaigns or asking about their experience working on the Macy’s 4th of July Fireworks or Thanksgiving Day Parade social content.
Optimize your resume for ATS by incorporating keywords from the job description like 'social media content strategy,' 'platform analytics,' 'paid social ads,' 'content calendar management,' and specific social media platforms mentioned to ensure your resume passes initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant Macy’s LinkedIn connections, allowing you to focus your time on preparing for interviews and networking effectively.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.