Job summary
Job post source
This job is directly from Cotton Incorporated
Job overview
The Chief Marketing Officer at Cotton Incorporated leads integrated marketing strategies to increase cotton demand and elevate its market relevance, overseeing supply chain and consumer marketing divisions.
Responsibilities and impact
The CMO develops and executes marketing strategies, leads supply chain and consumer marketing initiatives, manages brand reputation, leverages data for decision-making, and leads a multidisciplinary marketing team.
Experience and skills
Requires a Bachelor's degree (Master's preferred), 20+ years in supply chain, sales, marketing or textiles, senior leadership experience in textile marketing, strong analytical, communication, and leadership skills, and willingness to travel 30-50%.
Work environment and culture
The role involves a general office environment with business casual dress, frequent travel, and interaction with diverse stakeholders, emphasizing collaboration and leadership.
Company information
Cotton Incorporated is a company focused on promoting cotton through marketing, innovation, and industry engagement to make cotton the fiber of choice globally.
Team overview
The CMO leads a multidisciplinary marketing team including directors across supply chain and consumer teams, fostering collaboration and professional enthusiasm.
Application process
Applicants are directed to apply online at www.careerbuilder.com using keyword search 'Cotton Incorporated'.
Unique job features
The position uniquely combines leadership of both supply chain and consumer marketing with a strong emphasis on data-driven strategy and global industry advocacy.
Company overview
Cotton Incorporated is a research and marketing company dedicated to increasing the demand for and profitability of cotton. They focus on innovations in cotton farming, textile production, and consumer marketing to enhance the global cotton market. Founded in 1970, the company is funded by U.S. cotton growers and importers. Their notable campaigns, such as "The Fabric of Our Lives," have significantly influenced consumer perceptions and demand for cotton products.
How to land this job
Tailor your resume to emphasize your strategic leadership in integrated marketing, particularly your ability to align marketing strategies with corporate goals and industry trends, reflecting Cotton Incorporated's focus on cohesive marketing initiatives across supply chain and consumer touchpoints.
Highlight experience leading supply chain and consumer marketing teams, showcasing your skills in managing multi-disciplinary teams, budget oversight, and cross-functional collaboration to drive growth and innovation in textile or related industries.
Apply through multiple platforms including Cotton Incorporated's corporate career page, CareerBuilder (using keyword search 'Cotton Incorporated'), and LinkedIn to maximize your application visibility and reach.
Connect with current marketing leaders and supply chain professionals at Cotton Incorporated on LinkedIn. Use ice breakers such as commenting on recent Cotton Incorporated sustainability initiatives, asking about their experience with the Seal of Cotton program, or inquiring about upcoming marketing campaigns to engage meaningfully.
Optimize your resume for ATS by incorporating keywords from the job description like 'integrated marketing strategy,' 'supply chain engagement,' 'consumer marketing leadership,' 'brand positioning,' 'data-informed initiatives,' and 'textile industry expertise' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume customization, identify multiple application portals, and find relevant LinkedIn contacts for networking, allowing you to focus your energy on preparing for interviews and strategic follow-ups.
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