Job summary
Job post source
This job is directly from TikTok
Job overview
The Senior Product Manager, Brand Ads at TikTok leads the design and launch of innovative advertising products to help brand advertisers achieve their goals by leveraging TikTok's unique user engagement.
Responsibilities and impact
The role involves designing and launching ad products, collaborating with cross-functional teams on go-to-market strategy and pricing, understanding the global advertising market, and partnering with engineering and user product teams to implement products.
Compensation and benefits
The salary range is $161,280 to $311,600 annually with potential bonuses and restricted stock units. Benefits include medical, dental, vision insurance from day one, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and personal time off.
Experience and skills
Requires a bachelor's degree and 5+ years as a Product Manager, strong analytical and critical thinking skills, data-driven decision making, and ability to work in a fast-paced environment. Preferred qualifications include a technical degree, digital advertising knowledge, startup experience, and an MBA.
Work environment and culture
TikTok values creativity, innovation, inclusivity, and a fast-paced environment focused on growth and impact, fostering a diverse and supportive workplace.
Company information
TikTok is a leading short-form video platform with global headquarters in Los Angeles and Singapore, known for inspiring creativity and joy worldwide.
Team overview
The candidate will join the Brand Innovation team focused on helping businesses achieve branding goals through creative and efficient advertising experiences integrated with TikTok's user engagement.
Job location and travel
TikTok has offices worldwide including Los Angeles, New York, London, and others, with the job likely based in one of these major cities.
Unique job features
The role offers the opportunity to work on cutting-edge advertising products at a major global tech company with a strong emphasis on innovation and user engagement.
Company overview
TikTok is a social media platform owned by the Chinese company ByteDance, known for its short-form video content that spans various genres including dance, comedy, and education. The platform generates revenue primarily through advertising and in-app purchases, such as virtual coins used to tip content creators. Launched internationally in 2018, TikTok quickly gained popularity, becoming one of the most downloaded apps globally. Candidates should be aware of its rapid growth, controversies regarding data privacy, and its significant influence on digital culture and trends.
How to land this job
Tailor your resume to highlight your 5+ years of product management experience, emphasizing your ability to design and launch innovative advertising products that leverage user engagement, as this is central to the Senior Product Manager, Brand Ads role at TikTok.
Focus on showcasing your data-driven decision-making skills, critical thinking, and your ability to navigate ambiguity and fast-paced environments, which align with TikTok's preference for analytical, user-focused product managers.
Apply through multiple platforms including TikTok's official careers page and LinkedIn to maximize your chances, ensuring your application is visible across key job portals.
Connect with current TikTok employees in the Brand Innovation or Product Management teams on LinkedIn; use ice breakers like commenting on recent TikTok ad campaigns, asking about their experience with product launches, or expressing enthusiasm for TikTok’s mission to inspire creativity and joy.
Optimize your resume for ATS by incorporating keywords such as 'product roadmap,' 'advertising products,' 'user engagement,' 'cross-functional collaboration,' and 'data-driven decision making' to ensure it passes initial automated screenings.
Consider using Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking effectively.
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