Job summary
Job post source
This job is directly from Criteria Corp
Job overview
The Growth Marketing Manager at Criteria Corp leads innovative marketing strategies to drive new customer acquisition and revenue growth for the B2B SaaS company.
Responsibilities and impact
The role involves developing and executing growth marketing strategies, managing paid media campaigns, optimizing the marketing funnel, executing ABM campaigns, tracking campaign ROI, managing budgets, and collaborating with sales and marketing teams to drive new business acquisition.
Experience and skills
Candidates need a Bachelor's degree in Marketing or related field, proven B2B SaaS growth marketing experience, proficiency in paid media, ABM, email marketing, landing page optimization, and tools like LinkedIn Ads, Google Ads, Salesforce, and Pardot is a plus.
Job location and travel
The position is remote within the US.
Unique job features
The role is distinguished by its focus on full-funnel marketing strategies, hands-on execution, and leveraging account-based marketing to target high-value accounts.
Company overview
Criteria Corp is a prominent player in the field of pre-employment testing and assessment solutions, providing tools that help organizations make data-driven hiring decisions. They generate revenue by offering a suite of assessment tests that evaluate cognitive aptitude, personality, and skills, which companies use to identify the best candidates for their roles. Founded in 2006, Criteria Corp has grown significantly, emphasizing the importance of fair and objective hiring practices. Their platform, HireSelect, is widely recognized for its user-friendly interface and scientifically validated assessments, making them a trusted partner for businesses seeking to enhance their recruitment processes.
How to land this job
Position your resume to highlight your expertise in B2B SaaS growth marketing, focusing on your ability to develop and execute full-funnel strategies that drive new customer acquisition and engagement.
Emphasize your experience managing paid media campaigns across platforms like LinkedIn Ads and Google Ads, as well as your skill in account-based marketing (ABM) to attract and nurture high-value accounts.
Apply through multiple channels including Criteria Corp's official careers page, LinkedIn job postings, and reputable job boards to maximize your application visibility.
Connect with current employees in the marketing or growth divisions at Criteria Corp on LinkedIn; use ice breakers like commenting on recent company campaigns, asking about their experience with ABM strategies, or expressing enthusiasm for their innovative marketing approaches.
Optimize your resume for ATS by incorporating keywords from the job description such as 'growth marketing', 'B2B SaaS', 'paid media', 'ABM', 'SEO', and 'campaign optimization' to ensure your resume passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate applying through multiple channels, tailoring your resume for ATS, and identifying relevant LinkedIn connections, allowing you to focus your energy on preparing for interviews and networking.
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