Job summary
Job post source
This job is directly from Generational Group
Job overview
The Digital Marketing Specialist at Generational Group develops and executes digital marketing strategies to drive client acquisition and revenue growth, playing a key role in the company's marketing efforts.
Responsibilities and impact
The role involves creating and managing digital marketing campaigns, social media content, coordinating with vendors, managing website content, generating leads, analyzing campaign performance, and collaborating with internal teams to improve marketing effectiveness.
Compensation and benefits
The position offers a salary range of $55k to $60k plus benefits.
Experience and skills
Candidates should have a bachelor's degree in Marketing or related fields, 1-3 years of digital marketing experience, strong skills in lead generation, social media, content marketing, CMS platforms, marketing automation, analytics tools, and excellent communication and copywriting abilities.
Company information
Generational Group is a leading M&A advisory firm helping private business owners grow and exit companies, known for its success in mid-market business sales across North America.
Team overview
The specialist reports to the Chief Marketing Officer and works closely with senior marketing and business development officers, collaborating with internal and external partners.
Unique job features
This role offers the opportunity to impact multiple business units through digital marketing and involves working on diverse initiatives such as YouTube strategy, conference registrations, and lead generation across divisions.
Company overview
Generational Group is a Dallas-based investment banking firm specializing in mergers and acquisitions, business valuation, and exit planning services for privately held, middle-market companies across North America. The company generates revenue by providing advisory services and facilitating the sale or acquisition of businesses, earning fees and commissions from successful transactions. Founded in 2004, Generational Group has built a reputation for guiding business owners through complex transitions, leveraging a large network of buyers and investors. Notably, the firm has received industry recognition for its deal volume and client service, positioning itself as a leader in the lower middle market advisory space. Candidates should be aware of the company’s focus on long-term client relationships and its consultative approach to business growth and succession planning.
How to land this job
Tailor your resume to emphasize your hands-on digital marketing experience, focusing on lead generation, social media management, and campaign execution aligned with revenue growth objectives at Generational Group.
Highlight your copywriting skills and ability to create compelling content across digital channels, including experience with CMS platforms and marketing automation tools, as these are key to this role.
Apply through multiple channels such as the Generational Group corporate careers page, LinkedIn, and other job boards where this role is posted to maximize your chances of being noticed.
Connect with current employees in the marketing division at Generational Group on LinkedIn, initiating conversations by referencing recent company campaigns or expressing genuine interest in their approach to digital lead generation and client acquisition.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital strategy,' 'lead generation,' 'social media marketing,' 'content management system,' and 'campaign analytics' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find LinkedIn contacts within Generational Group, allowing you to focus your time on networking and interview preparation.
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