Job summary
Job post source
This job is directly from VML
Job overview
The CRM Experience Developer at VML specializes in building and optimizing personalized email and mobile communications within the Braze platform to enhance customer engagement for enterprise clients.
Responsibilities and impact
The role involves developing responsive email templates using HTML, CSS, and Braze's Liquid language, implementing personalization strategies, configuring campaigns in Braze, collaborating with creative teams, testing across email clients, maintaining documentation, partnering with analytics for tracking, and improving build processes.
Compensation and benefits
The position offers a salary range of $50,000 to $90,000 USD, a competitive benefits package, and a hybrid work model with about four days in the office per week, with accommodations available upon request.
Experience and skills
Candidates need 3+ years in email development including 1+ year with Braze, strong HTML/CSS skills, experience with Braze Liquid templating, REST APIs, JSON, email testing tools, and knowledge of email deliverability; preferred qualifications include Braze certification, experience with other ESPs, JavaScript, Git, accessibility standards, automation, agency experience, and a relevant bachelor's degree.
Career development
VML offers career progression opportunities within a large global agency network, supporting continuous learning and collaboration across diverse teams and markets.
Work environment and culture
VML fosters a culture of creativity, collaboration, connection, and inclusion with a hybrid work environment encouraging respect and belonging.
Company information
VML is a global marketing agency part of WPP, formed from the merger of VMLY&R and Wunderman Thompson, with over 30,000 employees in 150+ offices worldwide, delivering integrated marketing, technology, and consultancy services.
Job location and travel
The role follows a hybrid work model with an expectation of being in the office about four days a week, with flexibility and accommodations discussed during hiring.
Application process
Applicants submit their information directly to VML through their application system, with privacy policies and notices provided for data handling transparency.
Unique job features
This role uniquely combines technical email development skills with strategic CRM engagement within the Braze platform, serving enterprise clients in a creative agency setting.
Company overview
VML is a global marketing agency specializing in digital marketing, brand strategy, and customer experience. They generate revenue by offering a range of services including advertising, social media management, and data analytics to help brands connect with their audiences. Founded in 1992, VML has grown significantly, merging with Y&R in 2018 to form VMLY&R, expanding its capabilities and global reach. The company is known for its innovative campaigns and has a strong presence in various industries such as technology, healthcare, and consumer goods.
How to land this job
Position your resume to emphasize your hands-on experience in HTML, CSS, and Braze's Liquid templating language, showcasing your ability to build responsive, dynamic email templates and implement personalization strategies.
Highlight your familiarity with Braze's platform features such as Connected Content, API integrations, and campaign optimization, along with your experience using email testing tools like Litmus or Email on Acid to ensure cross-client compatibility.
Apply through multiple channels including VML's corporate careers page and LinkedIn to maximize your application reach and visibility for the CRM Experience Developer role.
Connect with current VML employees in the marketing technology or CRM divisions on LinkedIn; start conversations by referencing recent VML campaigns or asking about their experience working with Braze to create personalized customer journeys.
Optimize your resume for ATS by incorporating keywords from the job description such as 'Braze Liquid templating,' 'email deliverability,' 'REST APIs,' 'connected content,' and 'email automation' to increase your chances of passing initial screenings.
Use Jennie Johnson's Power Apply feature to automate applying through multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections to network with, allowing you to focus more on preparing for interviews and refining your skills.
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