Digital Marketing Specialist – Content & Social Media Focus

BRENTWOOD, TNPosted a month ago

Job summary

• Job post source

  This job is directly from My Senior Health Plan

• Job overview

  The Digital Marketing Specialist at My Senior Health Plan focuses on content creation and social media to enhance lead generation, brand visibility, and agent recruitment within B2C audiences.

• Responsibilities and impact

  The role involves developing engaging content, managing social media platforms, supporting email and digital campaigns, coordinating marketing projects, and assisting with event content logistics to support marketing goals.

• Experience and skills

  Candidates should have a Bachelor's degree in Marketing or related fields, 2-3 years of content marketing experience, strong writing and organizational skills, and familiarity with tools like Canva, Salesforce Marketing Cloud, and Eventbrite; healthcare or regulated industry experience is preferred.

• Unique job features

  This role uniquely combines content creation, social media management, and event support within a regulated healthcare marketing environment, offering diverse multimedia project opportunities.

Company overview

My Senior Health Plan is a healthcare company specializing in providing Medicare-related services to seniors. They generate revenue by offering personalized Medicare plan consultations, helping clients navigate and select the best insurance options available to them. Founded with a mission to simplify the complexities of Medicare, the company has established itself as a trusted advisor in the senior healthcare market. Their services include plan comparisons, enrollment assistance, and ongoing support to ensure clients maximize their benefits.

How to land this job

• Position your resume to highlight your expertise in content creation, storytelling, and social media management, emphasizing your ability to draft original copy for multiple digital channels and maintain brand voice consistency at My Senior Health Plan.

• Focus on showcasing your experience with digital marketing tools like Canva, Salesforce Marketing Cloud, Eventbrite, and your skills in managing email campaigns, content calendars, and multimedia projects as outlined in the job description.

• Apply through multiple platforms including My Senior Health Plan's corporate career site, LinkedIn job postings, and other job boards where the role is listed to maximize your application visibility.

• Connect on LinkedIn with marketing team members or the Senior Digital Marketing & Events Manager at My Senior Health Plan, using ice breakers such as complimenting recent campaigns, asking about their approach to content storytelling, or inquiring about the company culture and growth opportunities.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'content creation,' 'social media management,' 'digital marketing campaigns,' 'storyboarding,' and 'email marketing automation' to ensure it passes automated screenings.

• Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts for networking, freeing you to focus on refining your skills and preparing for interviews.