Job summary
Job post source
This job is directly from Carhartt
Job overview
The Brand Product Marketing Specialist at Carhartt is responsible for creating unified product marketing programs that enhance brand awareness and drive sales across multiple business units.
Responsibilities and impact
The role involves representing the brand and consumer voice in go-to-market processes, collaborating with merchandising and strategy teams, managing creative projects, supporting product roadmaps, and presenting marketing programs to leadership.
Experience and skills
Requires 3+ years of marketing experience in a product-focused, consumer-driven company with at least 1 year of project management experience; strong communication, organizational, and influencing skills are essential; apparel or retail experience preferred; proficiency in Excel, PowerPoint, and Word is needed.
Work environment and culture
Carhartt promotes leadership at all levels, inclusivity, and a hardworking ethos inspired by its founder, offering a hybrid work environment with some travel.
Company information
Carhartt is a well-established apparel brand focused on hardworking consumers, emphasizing legacy, inclusivity, and product innovation.
Team overview
The specialist reports to the Sr. Manager of Product Marketing, Men's, working cross-functionally with product, brand, strategy, merchandising, legal, and creative teams.
Job location and travel
Position is based in Dearborn, MI with a hybrid work model and up to 20% travel.
Unique job features
The role uniquely blends product marketing with cross-functional collaboration to deliver consumer-focused storytelling across diverse marketing channels.
Company overview
Carhartt is a renowned American apparel company specializing in durable workwear, primarily catering to blue-collar workers. Founded in 1889 by Hamilton Carhartt, the company has built a reputation for producing high-quality, rugged clothing designed to withstand harsh working conditions. Carhartt generates revenue through the sale of its extensive product line, which includes jackets, overalls, coveralls, vests, and accessories, both through direct-to-consumer channels and retail partnerships. The company's commitment to quality and durability has made it a trusted name in workwear for over a century.
How to land this job
Tailor your resume to emphasize your experience in product marketing within consumer-driven companies, highlighting any apparel or retail brand exposure to align with Carhartt's industry focus.
Showcase your project management skills and ability to influence cross-functional teams, as these are key for supporting product strategies and go-to-market processes at Carhartt.
Apply through multiple channels such as Carhartt's official corporate careers page, LinkedIn job postings, and reputable job boards to maximize your chances of being noticed.
Connect with current employees in Carhartt’s Product Marketing or Brand teams on LinkedIn; start conversations by referencing recent Carhartt campaigns or asking about how the team integrates consumer insights into product storytelling.
Optimize your resume for ATS by including keywords like 'product marketing,' 'go-to-market strategy,' 'project management,' 'consumer insights,' and 'cross-functional collaboration' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored resume submissions, multi-platform applications, and LinkedIn networking outreach, freeing up your time to prepare for interviews and deepen your industry knowledge.
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