Job summary
Job post source
This job is directly from SiriusXM
Job overview
The Senior Manager, Marketing Insights at SiriusXM leads data-driven marketing analytics to optimize strategies and enhance customer engagement, playing a key role in delivering actionable insights for the company's marketing efforts.
Responsibilities and impact
The role involves managing data accuracy, performing end-to-end analysis, building data integration requirements, presenting insights to stakeholders, supporting marketing strategy development, collaborating cross-functionally, applying statistical models, and ensuring data quality and process improvements.
Experience and skills
Requires a bachelor's degree in a related field, 7+ years in marketing analytics or data analysis, strong skills in SQL, Excel, Tableau, and statistical software like R or Python, with excellent analytical, communication, and data validation abilities.
Work environment and culture
SiriusXM fosters a respectful, professional, and cooperative work environment emphasizing mutual respect and equal opportunity.
Company information
SiriusXM is a leading audio entertainment company with brands like Pandora and SiriusXM Media, known for innovative connected vehicle platforms and award-winning telematics services.
Team overview
The role reports to the Senior Director of Marketing Insights & Operations and involves collaboration with technical and business leaders across the marketing organization, with potential to lead a team.
Unique job features
The position offers opportunities to work with advanced data integration, automation, and predictive analytics within a matrixed organization, supporting innovative marketing programs and campaigns.
Company overview
SiriusXM is a leading audio entertainment company that provides satellite radio and online streaming services. They generate revenue through subscription fees, advertising, and the sale of radios and accessories. Founded in 1990, SiriusXM merged with XM Satellite Radio in 2008, creating a dominant player in the satellite radio market. The company offers a wide range of content, including music, sports, talk shows, and news, catering to diverse audiences.
How to land this job
Position your resume to highlight your leadership in marketing insights, emphasizing your expertise in data integration, automation, and delivering actionable marketing recommendations that drive customer engagement and conversion rates.
Focus on showcasing your proficiency with SQL, Tableau, and statistical tools like Python or R, along with your ability to translate complex data into clear presentations for senior management and cross-functional teams.
Apply through multiple channels including SiriusXM's corporate careers page and LinkedIn to maximize your application visibility and chances of consideration for the Senior Manager, Marketing Insights role.
Connect with current employees in SiriusXM's Marketing Insights or Data Analytics divisions on LinkedIn, initiating conversations by referencing recent SiriusXM marketing campaigns, industry trends in audio entertainment, or expressing curiosity about how data drives their marketing strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing analytics,' 'data integration,' 'Tableau,' 'predictive insights,' 'customer engagement,' and 'statistical models' to ensure your resume passes automated screenings effectively.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume, applying across multiple platforms, and identifying LinkedIn contacts to network with, allowing you to concentrate your efforts on preparing for interviews and strategic networking.
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