Job summary
Job post source
This job is directly from Launch Potato
Job overview
The Lead BI Analyst at Launch Potato is responsible for delivering actionable business intelligence and strategic insights to drive revenue and margin growth across the company's digital properties.
Responsibilities and impact
The role involves cleaning, standardizing, and documenting dashboards in Looker, resolving reporting inconsistencies, aligning financial and operational data, delivering ad hoc strategic analyses, and leading improvements to Looker dashboards for scalable self-service.
Compensation and benefits
The base salary ranges from $110,000 to $150,000 per year, paid semi-monthly, with additional profit-sharing bonus and competitive benefits; future increases are performance-based.
Experience and skills
Candidates must have at least 5 years of experience in business intelligence or analytics within digital media or performance marketing, advanced SQL and Looker proficiency, strong business acumen, and cross-functional communication skills.
Work environment and culture
Launch Potato values a diverse, inclusive, and high-performing entrepreneurial culture with a global team and is committed to equal employment opportunity and diversity, equity, and inclusion.
Company information
Launch Potato is a digital media company specializing in connecting advertisers to customers throughout the consumer journey, headquartered in Delray Beach, Florida, with an international team across over a dozen countries.
Job location and travel
The company is headquartered in downtown Delray Beach, Florida, with an international team spread across multiple countries.
Unique job features
The role emphasizes analytical rigor, business acumen, communication, ownership, and collaboration competencies, with clear performance expectations and impact on company growth.
Company overview
Launch Potato is a digital media company specializing in audience development and customer acquisition through innovative content and technology solutions. They generate revenue by creating and monetizing high-quality digital properties, leveraging data-driven strategies to optimize performance and engagement. Founded in 2014, the company has grown rapidly, earning recognition for its entrepreneurial culture and commitment to social impact, including initiatives like their Launch Potato Gives program.
How to land this job
Tailor your resume to emphasize your expertise in business intelligence and analytics within digital media and performance marketing, highlighting your advanced SQL and Looker skills as these are critical for the Lead BI Analyst role at Launch Potato.
Showcase your ability to deliver actionable insights that drive revenue and margin growth, and your experience collaborating cross-functionally with finance, product, and media teams to align data and reporting.
Apply through multiple channels including Launch Potato’s corporate careers page and LinkedIn to maximize your chances of being noticed for this position.
Connect with current employees in the analytics or product divisions at Launch Potato on LinkedIn; start your message by referencing a recent company achievement or expressing enthusiasm about their data-driven culture to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'business intelligence,' 'advanced SQL,' 'Looker,' 'performance marketing,' and 'cross-functional collaboration' to ensure it passes initial automated screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications across multiple platforms and identify relevant LinkedIn contacts, allowing you to focus your energy on networking and interview preparation.
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