Job summary
Job post source
This job is directly from Magnite
Job overview
The Product Marketing Manager, Product Adoption at Magnite leads in-product engagement strategies to enhance user experience and drive feature adoption, impacting product commercialization and client value.
Responsibilities and impact
The role involves leading in-product enablement, designing go-to-market strategies, developing sales enablement content, crafting product messaging, managing operational workflows, and leveraging AI tools to improve marketing effectiveness.
Experience and skills
Candidates should have 4+ years in product marketing or related fields, familiarity with tools like Marketo, Asana, Pendo, and experience with LLMs like ChatGPT; ad tech knowledge is preferred but not required.
Work environment and culture
Magnite fosters continuous growth, collaboration, and creativity, emphasizing impact on millions of users and operational rigor within teams.
Company information
Magnite is the world's largest independent sell-side advertising platform, publicly traded, enabling publishers to monetize content across various digital formats with billions of daily transactions.
Team overview
The role reports to the Director of Product Marketing and involves collaboration across product, sales, and marketing teams to drive adoption and revenue.
Unique job features
The position uniquely integrates AI and automation tools like ChatGPT to streamline marketing asset creation and improve campaign effectiveness.
Company overview
Magnite is a leading independent sell-side advertising platform that helps publishers monetize their content across various channels, including desktop, mobile, audio, and connected TV. The company generates revenue by facilitating programmatic ad sales, taking a percentage of the ad spend transacted through its platform. Formed from the merger of Rubicon Project and Telaria in 2020, Magnite has a significant history of innovation in digital advertising and is known for its robust technology and extensive marketplace.
How to land this job
Position your resume to highlight your experience in product marketing within B2B technology environments, emphasizing your familiarity with SaaS and ad tech platforms to align with Magnite’s industry focus.
Emphasize your skills in in-product engagement strategies, including experience with tools like Pendo.io, and your ability to drive feature adoption through strategic communication and user experience improvements.
Apply through multiple channels such as Magnite’s corporate careers page, LinkedIn job postings, and relevant industry job boards to maximize your application visibility.
Connect with current Product Marketing team members or related roles at Magnite on LinkedIn; use ice breakers like commenting on recent product launches or asking about their experience with Magnite’s go-to-market strategies to start conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'in-product enablement,' 'go-to-market strategy,' 'Pendo,' 'product adoption,' 'LLMs,' and 'cross-functional collaboration' to ensure it passes automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your pitch.
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