Job summary
Job post source
This job is directly from Goodwill Southern California
Job overview
The Chief Marketing Officer at Goodwill Southern California leads marketing strategies to enhance brand visibility, engage diverse audiences, and support the nonprofit's mission and retail growth.
Responsibilities and impact
The CMO develops integrated marketing strategies, manages brand identity, oversees digital and retail marketing efforts, collaborates cross-functionally, and drives donor and customer engagement to support organizational goals.
Experience and skills
Requires 10+ years in senior marketing leadership, expertise in nonprofit and retail marketing, data-driven decision-making, digital marketing skills, and experience with AI marketing tools; advanced degree preferred.
Work environment and culture
Goodwill Southern California values servant leadership, inclusivity, and community service, fostering a collaborative and mission-driven work environment.
Company information
Goodwill Southern California is a leading nonprofit with over 100 years of history, operating retail stores and employment programs to support people with employment barriers in Southern California.
Team overview
The CMO is part of the senior leadership team, working closely with various departments to align marketing with organizational objectives.
Job location and travel
The position requires frequent local travel within Southern California, approximately 50% of the time.
Unique job features
The role uniquely combines nonprofit mission-driven marketing with retail growth and incorporates modern tools like AI for marketing innovation.
Company overview
Goodwill Southern California is a nonprofit organization dedicated to transforming lives through the power of work. They operate retail stores and donation centers, generating revenue to fund job training, employment placement services, and other community-based programs for individuals facing barriers to employment. Founded in 1916, the organization has a long history of social impact, focusing on sustainability and community enrichment. Their mission-driven approach not only supports local economies but also promotes environmental responsibility through the resale and recycling of donated goods.
How to land this job
Position your resume to highlight your senior marketing leadership experience, focusing on your ability to develop and execute integrated marketing strategies that align with nonprofit missions and retail growth objectives.
Emphasize skills in brand management, digital marketing, data-driven campaign optimization, and community engagement, showcasing your experience with retail operations and diverse audience marketing.
Submit your application through multiple platforms including the Goodwill Southern California corporate careers page, LinkedIn, and other reputable job boards to maximize exposure.
Connect with current marketing and leadership team members at Goodwill Southern California on LinkedIn; start conversations by referencing recent Goodwill campaigns, expressing admiration for their community impact, or asking about the role's strategic priorities.
Optimize your resume for ATS by incorporating keywords from the job description such as 'integrated marketing strategy,' 'brand identity,' 'digital marketing,' 'data-driven insights,' 'retail growth,' and 'community engagement' to ensure higher ranking in screenings.
Use Jennie Johnson's Power Apply feature to automate tailored resume submissions, identify multiple application channels, and discover relevant LinkedIn connections, allowing you to focus your time on preparing for interviews and networking.
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