Job summary
Job post source
This job is directly from Greenwood Industries
Job overview
The Marketing Specialist at Greenwood Industries supports marketing initiatives to enhance brand awareness, customer engagement, and lead generation within the company.
Responsibilities and impact
The role involves assisting with marketing campaign execution across digital, print, and social media, managing content creation, supporting event planning, conducting market research, and providing administrative support to the marketing team.
Compensation and benefits
The position offers benefits including 401(k) with matching, dental, health, vision, and life insurance, an employee assistance program, and paid time off.
Experience and skills
Candidates should have 2-4 years of marketing experience, strong digital marketing and content creation skills, proficiency with design tools like Canva or Adobe Creative Suite is a plus, and familiarity with email marketing platforms and CRM tools is preferred.
Work environment and culture
Greenwood Industries values hard work, quality, fairness, skilled labor integrity, and long-term relationships with employees and partners, fostering a supportive and stable work environment.
Company information
Greenwood Industries is a leading commercial roofing and building envelope systems contractor founded in 1992, with over 750 employees and nine locations in the Northeast, known for its growth through repeat business and strategic acquisitions.
Team overview
The Marketing Specialist will work closely with the VP of Marketing & Corporate Communications and collaborate with other teams and external vendors.
Job location and travel
The job is located in Worcester, Massachusetts, with work performed in person at the company headquarters or nearby offices.
Unique job features
The role includes diverse marketing responsibilities across multiple channels and the opportunity to contribute to a well-established company with a strong regional presence.
Company overview
Greenwood Industries specializes in commercial roofing and architectural sheet metal services, providing comprehensive solutions from installation to maintenance and repair. They generate revenue through contracts with businesses, government entities, and educational institutions, ensuring high-quality craftsmanship and durable roofing systems. Founded in 1992, Greenwood Industries has grown to become one of the largest roofing contractors in the Northeast, known for their commitment to safety, innovation, and sustainability in construction practices.
How to land this job
Tailor your resume to highlight your 2-4 years of marketing experience, emphasizing skills in digital marketing, social media management, content creation, and campaign execution as outlined in Greenwood Industries' job description.
Focus on showcasing your organizational skills, ability to manage multiple projects simultaneously, and familiarity with marketing tools like Canva, Adobe Creative Suite, email marketing platforms, and CRM systems to align with the Marketing Specialist role requirements.
Apply through multiple channels including Greenwood Industries' corporate careers page, LinkedIn, and other job boards where the position is listed to maximize your chances of being noticed.
Connect on LinkedIn with employees in Greenwood Industries' marketing or corporate communications teams; use ice breakers like commenting on recent company projects, expressing enthusiasm for Greenwood's growth in the commercial roofing sector, or asking about the team’s approach to integrating new marketing technologies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing campaigns,' 'content creation,' 'CRM,' 'email marketing,' 'brand management,' 'digital marketing,' and 'project coordination' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate applying across multiple platforms, tailor your resume for ATS compatibility, and identify relevant LinkedIn connections for networking, allowing you to focus your time on preparing for interviews and further skill development.
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