Job summary
Job post source
This job is directly from Yelp
Job overview
The Social Media Strategist, YouTube at Yelp leads the YouTube content strategy to drive engagement and support Yelp's mission of connecting people with local businesses through compelling video storytelling.
Responsibilities and impact
The role involves developing and managing the YouTube content calendar, creating video storylines, optimizing channel elements for SEO, collaborating with analytics and creative teams, engaging with the YouTube community, and ensuring brand alignment and compliance.
Compensation and benefits
The position offers a salary range of $92,000 to $156,000 annually, full medical, vision, and dental coverage from day one, 15 days PTO plus holidays, parental leave, wellness subsidy, work from home reimbursement, flexible spending account, 401(k) plan, and employee stock purchase plan.
Experience and skills
Candidates need 5+ years managing YouTube channels with proven growth, expertise in YouTube platform management, video SEO, analytics, and strong communication and project management skills; a bachelor's degree or equivalent experience is required.
Work environment and culture
Yelp values diversity, inclusion, authenticity, and collaboration, fostering a supportive environment that embraces unique perspectives and encourages community building.
Company information
Yelp is a company focused on connecting people with local businesses through its platform, with a strong emphasis on storytelling and community engagement via its YouTube channel.
Job location and travel
This is a full-time remote role based in the United States with work from home reimbursement provided.
Application process
Applicants should apply directly to Yelp as the company does not accept agency resumes, and accommodations are available for individuals with disabilities.
Unique job features
The role offers unique opportunities to shape a major consumer brand's YouTube presence with a focus on innovative video storytelling and community engagement aligned with Yelp's mission.
Company overview
Yelp is a platform that connects people with great local businesses by providing user-generated reviews and ratings. They make money primarily through advertising, offering businesses the ability to promote their services and enhance their visibility on the site. Founded in 2004 by Jeremy Stoppelman and Russel Simmons, Yelp has grown significantly, becoming a trusted resource for consumers seeking recommendations on everything from restaurants to home services. The company went public in 2012, further solidifying its position in the market.
How to land this job
Position your resume to highlight your 5+ years of experience managing YouTube channels, focusing on your success in channel growth and campaign execution aligned with brand goals.
Emphasize your expertise in YouTube platform management including algorithm fluency, video SEO, metadata optimization, and audience engagement strategies.
Showcase your ability to collaborate with creative and production teams to develop compelling video storylines and briefs, as well as your experience in managing content calendars and cross-functional partnerships.
Apply to the Social Media Strategist role through multiple channels such as Yelp’s corporate careers page and LinkedIn to maximize your application visibility.
Connect with current Yelp employees in the social media or marketing divisions on LinkedIn, using ice breakers like commenting on recent Yelp YouTube campaigns or asking about their experience with YouTube content strategy at Yelp.
Optimize your resume for ATS by incorporating keywords from the job description such as 'YouTube strategy,' 'video SEO,' 'content calendar management,' 'audience development,' and 'cross-functional collaboration' to improve your chances of passing initial screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus more on preparing for interviews and refining your strategy.
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