REI

Sr Campaign Analyst - REI Media Network

Posted 30+ days ago

Job summary

  • Job post source

    This job is directly from REI

  • Job overview

    The Sr Campaign Analyst at REI supports the REI Media Network by developing vendor-facing reports and analyses to optimize ROAS and increase vendor funding, playing a key role in growing RMN activities.

  • Responsibilities and impact

    The role involves compiling and analyzing campaign data, creating reporting deliverables, collaborating with account leads and sales teams, developing actionable insights, and acting as a thought leader on reporting and analytics within the REI Media Network.

  • Experience and skills

    Candidates need 5+ years of experience in retail media networks, campaign analysis, marketing analytics or related fields, proficiency with web-based analytics tools like Adobe Analytics, and experience creating client-facing reports.

Company overview

REI (Recreational Equipment, Inc.) is a specialty outdoor retailer that provides gear and apparel for activities such as camping, hiking, climbing, cycling, and paddling. The company operates on a co-op model, meaning it is owned by its members who pay a one-time fee to join and receive dividends on their purchases. Founded in 1938 by Lloyd and Mary Anderson in Seattle, REI has grown to become one of the largest consumer cooperatives in the United States, emphasizing sustainability, community engagement, and a commitment to the environment. They make money through retail sales, membership fees, and offering outdoor adventure classes and trips.

How to land this job

  • Tailor your resume to emphasize your 5+ years of experience in retail media networks and campaign analytics, highlighting your proficiency with Adobe Analytics and multi-channel marketing data analysis.

  • Focus on showcasing your ability to develop vendor-facing reporting deliverables, create actionable insights, and build narratives that drive increased vendor funding as described in the job role.

  • Apply through multiple channels including REI's corporate careers site, LinkedIn, and relevant job boards to maximize your visibility for the Sr Campaign Analyst position.

  • Connect with current employees in the REI Media Network or marketing analytics teams on LinkedIn; start conversations by referencing recent REI marketing campaigns or asking about the team’s approach to vendor reporting and attribution methods.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'retail media network,' 'vendor-facing reporting,' 'Adobe Analytics,' 'multi-channel campaigns,' and 'actionable insights' to ensure it passes automated screenings.

  • Use Jennie Johnson's Power Apply feature to streamline your job search by automating tailored applications, identifying multiple application platforms, and suggesting LinkedIn connections, allowing you to focus more on preparation and networking.

Jennie Johnson works for you!

Here’s what we do to make sure you’re successful:

  • Targeted Resume Revamp:

    We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.

  • Job Description Dissection:

    Unpack the job posting with expert analysis, ensuring your application hits every key requirement.

  • Bespoke Cover Letter:

    Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.

  • Interview Mastery:

    Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.

  • Direct Application Insights:

    Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.

  • Skills and Gaps Assessment:

    Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.

  • Personalized Email Pitch:

    Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.

  • In-depth Research Guide:

    Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.

  • Detailed Company Analysis:

    Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.

  • Strategic Candidate Overview:

    Understand your unique value and why companies would want to interview you, highlighting your background and positioning.