Job summary
Job post source
This job is directly from Catena Solutions
Job overview
The Sr Specialist, Non-Traditional/New Earned Media at Catena Solutions leads strategic outreach to non-traditional media to boost brand awareness and trust within a large nonprofit healthcare network.
Responsibilities and impact
The role involves developing outreach plans targeting influencers and digital platforms, managing relationships, collaborating with internal teams for messaging, analyzing campaign performance, managing the CEO's social channels, handling PR crises, and ensuring marketing alignment.
Compensation and benefits
The position offers a salary range of $65k-$75k plus benefits.
Experience and skills
Candidates need 2-5 years in social media, media relations, or communications, with skills in outreach strategy, digital media trends, communication, analytics, and budget management; a bachelor's degree or equivalent experience is required.
Company information
Catena Solutions supports a large nonprofit integrated healthcare network, New York State's largest healthcare provider and private employer.
Job location and travel
The job is hybrid onsite in New Hyde Park, NY, requiring two days per week onsite.
Unique job features
This role uniquely focuses on non-traditional media like podcasts and influencers, managing the CEO's social channels, and using advanced analytics tools for strategy adaptation.
Company overview
Catena Solutions is a dynamic consulting firm specializing in supply chain and technology solutions. They generate revenue by offering strategic advisory services, technology implementation, and operational optimization to enhance clients' supply chain efficiency. Founded with a mission to bridge the gap between business strategy and operational execution, Catena Solutions has a history of delivering innovative, data-driven solutions to a diverse range of industries. Their expertise in leveraging cutting-edge technology and analytics positions them as a leader in the supply chain consulting space.
How to land this job
Position your resume to emphasize your expertise in developing and executing strategic outreach plans targeting non-traditional media such as podcasts, influencers, and digital-first platforms, aligning with Catena Solutions' brand priorities.
Highlight your experience with social media management, media relations, and digital strategy, especially your ability to craft compelling pitches and maintain strong influencer partnerships as outlined in the job description.
Apply through multiple channels including Catena Solutions' corporate career site, LinkedIn, and relevant job boards to maximize your application visibility for the Sr Specialist role.
Connect with current employees in the marketing and communications divisions at Catena Solutions on LinkedIn; use ice breakers like commenting on recent campaigns they’ve led or asking about their experience working with non-traditional media.
Optimize your resume for ATS by incorporating keywords from the job description such as 'non-traditional media,' 'influencer marketing,' 'social listening tools,' 'digital strategy,' and names of analytics platforms like 'Google Analytics' and 'Hootsuite' to ensure it passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your time on preparing for interviews and networking effectively.
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