Job summary
Company overview
Buchanan Group (BGI) is a global marketing and communications company best known for its development of the "Brand Power" platform, which creates evidence-based advertising content for consumer brands. The company partners with major FMCG (fast-moving consumer goods) clients to produce and distribute branded content across television, digital, and retail channels, generating revenue through service contracts and media placements. Founded in Australia in 1987, Buchanan Group has expanded internationally, establishing offices in Europe, North America, and Asia to serve a diverse client base. Notably, BGI was acquired by STW Group (now part of WPP AUNZ) in 2015, further integrating its offerings within a global advertising network. Candidates should be aware of the company’s reputation for data-driven marketing solutions and its emphasis on measurable results for brand clients.
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