Job summary
Job post source
This job is directly from Boston Legacy FC.
Job overview
The Director, Retail and e-Commerce at Boston Legacy FC leads merchandise and retail operations to enhance fan engagement and brand presence ahead of the 2026 launch.
Responsibilities and impact
The role involves managing stadium and pop-up retail operations, building retail partnerships, overseeing fulfillment and customer service, developing merchandise strategies, and analyzing sales data to drive growth.
Compensation and benefits
Compensation includes a salary and company-sponsored benefits, commensurate with experience.
Experience and skills
Candidates should have 5+ years in retail with e-commerce and in-store experience, a strong connection to Boston, and preferably experience in startups or the sports industry.
Work environment and culture
The company values excellence, inclusivity, and community connection, aiming to provide an elite fan experience in a historic stadium environment.
Company information
Boston Unity Soccer Partners is launching a new National Women’s Soccer League team in Boston in 2026, focusing on championship-caliber play and community engagement.
Job location and travel
The position is based in Boston, requiring in-person work and event attendance including nights and weekends.
Unique job features
The role offers the unique opportunity to shape retail strategy for a new professional sports team in a passionate sports city.
Company overview
Boston Legacy FC is a professional soccer club based in Boston, Massachusetts, competing in lower-tier American soccer leagues with ambitions to grow within the U.S. soccer pyramid. The club generates revenue primarily through ticket sales, sponsorships, merchandise, youth academy programs, and community partnerships. Founded in the 2020s, Boston Legacy FC emphasizes local talent development and community engagement, aiming to foster a strong soccer culture in the Boston area. The organization is known for its grassroots initiatives and commitment to inclusivity, positioning itself as a dynamic and emerging presence in New England sports. Candidates should be aware of the club’s focus on growth, innovation, and building a lasting legacy both on and off the field.
How to land this job
Position your resume to highlight leadership experience in managing both retail and e-commerce operations, emphasizing your ability to oversee stadium stores and pop-up shops in fast-paced environments.
Focus on showcasing your skills in developing merchandise strategies that align with brand identity and fan engagement, including collaboration with designers and vendors to launch exclusive product lines.
Emphasize your experience with retail partnerships, logistics, fulfillment, and customer service to demonstrate comprehensive operational oversight.
Incorporate metrics-driven achievements by highlighting your ability to analyze sales trends, track KPIs, and use data to optimize retail and e-commerce performance.
Apply through multiple channels such as Boston Legacy FC's official corporate website, LinkedIn job postings, and other reputable job boards to maximize your application reach.
Connect with professionals in Boston Legacy FC’s retail or e-commerce divisions on LinkedIn; use ice breakers like commenting on recent merchandise launches, expressing enthusiasm for the club’s 2026 launch, or asking about team culture and growth opportunities.
Optimize your resume for ATS by including keywords from the job description like 'retail operations,' 'e-commerce,' 'merchandise strategy,' 'logistics,' 'customer service,' and 'sales metrics' to ensure it passes initial screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, find multiple application portals, and identify LinkedIn contacts for networking, saving you time and increasing your chances of landing the role.
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