Job summary
Job post source
This job is directly from The Workshop LA
Job overview
The Social Media Manager at The Workshop LA leads the women's division social strategy, focusing on organic content and community engagement to enhance brand presence among Gen Z audiences.
Responsibilities and impact
The role involves managing content calendars, overseeing daily posts on multiple platforms, engaging with the community, trendspotting, analyzing performance metrics, coordinating campaigns, and handling crisis management to maintain brand voice and growth.
Experience and skills
Candidates need 2-4+ years of social media management experience in Gen Z-focused fashion or lifestyle brands, strong platform fluency especially in TikTok and Instagram, excellent writing and visual skills, community management experience, and must be based in LA for onsite work.
Work environment and culture
The company values a fast-paced, content-heavy environment with a focus on creativity and responsiveness, emphasizing close collaboration with the co-founder and creative team.
Company information
The Workshop LA is a fast-growing Gen Z activewear brand known for its large social following and strong athlete influencer presence.
Team overview
The Social Media Manager works closely with the co-founder and creative team, indicating a collaborative and integrated team environment.
Job location and travel
The position requires onsite work in Los Angeles, 5 days a week.
Unique job features
The role is distinguished by its focus on organic content and community management rather than influencer marketing, with real-time trend engagement and crisis management responsibilities.
Company overview
The Workshop LA is a boutique talent management and production company based in Los Angeles, specializing in representing actors, writers, and directors in the entertainment industry. They generate revenue through commissions on their clients' earnings from film, television, and digital media projects. Founded by industry veterans, The Workshop LA has built a reputation for nurturing emerging talent and providing personalized career guidance. Their strategic approach and deep industry connections have made them a respected player in Hollywood's competitive landscape.
How to land this job
Position your resume to highlight your expertise in managing social media platforms like TikTok, Instagram, and YouTube, emphasizing your deep understanding of Gen Z culture and content trends.
Focus on showcasing your skills in content planning, community engagement, trendspotting, and analytics, particularly your ability to manage content calendars and respond to social media conversations effectively.
Apply through multiple channels such as The Workshop LA's official careers page, LinkedIn, and other job boards to maximize your chances of being noticed for this Social Media Manager role.
Connect with current employees in the women's division or social media team at The Workshop LA on LinkedIn; use ice breakers like commenting on recent campaigns they've launched or asking about their favorite platform trends to start a conversation.
Optimize your resume for ATS by including keywords like 'content strategy,' 'community management,' 'Gen Z culture,' 'TikTok,' 'Instagram,' 'social media analytics,' and 'crisis management' to ensure your application passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate applying through multiple sites, tailor your resume with the right keywords, and identify LinkedIn connections to network with, allowing you to focus your energy on preparing for interviews and creating standout content.
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