Job summary
Job post source
This job is directly from Primary Residential Mortgage
Job overview
The Digital Marketing Specialist role at Primary Residential Mortgage focuses on content creation and social media management to enhance the company's online presence, ideal for a recent graduate.
Responsibilities and impact
The specialist will create and edit content for various social media platforms, schedule posts, research trends, manage content calendars, engage with followers, monitor analytics, and support the marketing team.
Experience and skills
Candidates should have strong writing and communication skills, familiarity with social media platforms, basic content creation and video editing experience, organizational skills, and a relevant degree.
Company overview
Primary Residential Mortgage, Inc. (PRMI) is a national mortgage lender specializing in residential home loans. Established in 1998 and headquartered in Salt Lake City, Utah, PRMI offers a variety of loan products including conventional, FHA, VA, USDA, and jumbo loans. The company generates revenue through origination fees, interest income, and servicing fees. Known for its customer-centric approach, PRMI has grown significantly, boasting a network of branch offices across the United States. Key historical milestones include its rapid expansion and consistent ranking among the top mortgage lenders in the nation.
How to land this job
Tailor your resume to emphasize your skills in content creation, social media management, and familiarity with platforms like Instagram, Facebook, LinkedIn, TikTok, and X, highlighting any experience with video editing tools such as CapCut or Canva.
Showcase your ability to develop engaging content and support content strategy, including experience with scheduling posts and analyzing social media performance metrics to demonstrate your impact on online presence.
Apply through multiple channels including Primary Residential Mortgage’s corporate career page, LinkedIn job postings, and other reputable job boards to maximize your application visibility.
Connect with marketing team members or social media specialists at Primary Residential Mortgage on LinkedIn, using ice breakers like commenting on recent company campaigns or asking about their favorite social media trends to engage authentically.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content creation,' 'social media management,' 'video editing,' 'content calendar,' and 'performance analytics' to ensure it passes initial screenings.
Use Jennie Johnson’s Power Apply feature to automate tailored applications, locate multiple application portals, and identify LinkedIn connections for networking, allowing you to focus your time on preparing for interviews and refining your skills.
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