Job summary
Job post source
This job is directly from HomeServices of America
Job overview
The Marketing Manager at HomeServices of America leads marketing strategy development and implementation to support sales and company growth.
Responsibilities and impact
The role involves developing and supervising marketing strategies, coordinating marketing and advertising programs, managing employee supervision and development, overseeing company and agent websites, attending sales meetings to evaluate advertising effectiveness, maintaining public relations, and assisting with budget administration.
Compensation and benefits
The position offers a comprehensive benefits package including medical, dental, vision, life insurance, paid vacation, 401(k) with employer match, health savings and flexible spending accounts, and an employee assistance program.
Experience and skills
Candidates should have a bachelor's degree or equivalent experience, advanced management training, four to six years of marketing management experience, two or more years of supervisory experience, preferably in real estate, along with strong computer, communication, project management, interpersonal, leadership, analytical, and organizational skills.
Work environment and culture
The company values professionalism, positive work relationships, adherence to policies, and personal initiative in technical and professional development.
Company overview
HomeServices of America is a leading residential real estate services company and an affiliate of Berkshire Hathaway. They provide a comprehensive range of services including brokerage, mortgage, title, escrow, insurance, and relocation services. Founded in 1998 and headquartered in Minneapolis, Minnesota, the company has grown through strategic acquisitions and partnerships, making it one of the largest real estate companies in the United States. Their business model focuses on offering a one-stop-shop for home buyers and sellers, generating revenue through commissions, fees, and service charges.
How to land this job
Position your resume to highlight your experience in developing and implementing marketing strategies, emphasizing collaboration with management and sales teams as detailed in the job description.
Focus on showcasing your supervisory skills, including employee development, motivation, and salary administration, which are key responsibilities of this role.
Include specific examples of managing marketing campaigns across direct marketing, advertising, public relations, and partner marketing to align with the job’s core duties.
Demonstrate your technical skills related to website management, including content development and functionality enhancements, to meet the digital marketing aspects of the position.
Apply through HomeServices of America’s corporate career site and LinkedIn to maximize your chances, and explore other job boards where this position might be listed.
Connect with current marketing managers or team members at HomeServices of America on LinkedIn; use ice breakers like commenting on recent company marketing campaigns or asking about the team’s approach to integrating digital and traditional marketing.
Optimize your resume for ATS by including keywords such as 'marketing strategy,' 'supervisory experience,' 'project management,' 'website management,' and 'real estate marketing' to ensure it passes initial scans.
Leverage Jennie Johnson's Power Apply feature to automate tailoring your resume, applying through multiple channels, and identifying LinkedIn contacts, allowing you to focus more on interview preparation and networking.
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