Job summary
Job post source
This job is directly from Proper Hospitality
Job overview
The Digital and Brand Marketing Manager at Proper Hospitality leads marketing strategy execution for assigned properties, enhancing brand impact and aligning initiatives with revenue goals.
Responsibilities and impact
The role involves overseeing campaign execution, paid media support, digital marketing performance, collaborating across teams, managing marketing calendars, reporting, and supporting website and content updates to optimize marketing outcomes.
Experience and skills
Candidates need 5+ years in marketing or hospitality marketing, strong analytical and digital marketing skills including SEO and paid media, experience with digital agencies and CRM platforms, and familiarity with tools like Google Analytics and WordPress is a plus.
Career development
The position offers opportunities to lead high-impact marketing initiatives in a dynamic, creative environment within a visionary luxury hospitality brand, fostering professional growth through strategic and cross-functional collaboration.
Work environment and culture
Proper Hospitality promotes a culture of excellence, resourcefulness, style, and gracious hospitality, emphasizing a fast-paced, rewarding work environment that values diversity and inclusion.
Company information
Proper Hospitality is a lifestyle hospitality company blending design, culture, and guest experience, committed to excellence and inspired by a centuries-old tradition, with a diverse and passionate team.
Team overview
The manager will work closely with the corporate marketing team, including the Director of Growth & Performance Marketing, social media managers, PR team, and external agencies, ensuring cross-departmental collaboration.
Job location and travel
The position is based in Los Angeles with a corporate team setting; remote work or travel requirements are not specified.
Unique job features
The role uniquely combines high-level strategic marketing with tactical execution across multiple properties, offering involvement in luxury hospitality branding and innovative digital marketing strategies.
Company overview
Proper Hospitality is a lifestyle hotel brand known for its unique blend of high-end design and personalized service. They operate a portfolio of luxury hotels and residences, including the Proper Hotels and Residences, which are located in major cities such as Los Angeles, San Francisco, and Austin. The company generates revenue through room bookings, dining, events, and wellness services. Founded by the Kor Group and led by hospitality veterans Brian De Lowe and Brad Korzen, Proper Hospitality emphasizes innovative design, local culture, and exceptional guest experiences.
How to land this job
Position your resume to highlight your experience in digital marketing strategy, campaign execution, and cross-functional collaboration, emphasizing your ability to drive revenue-aligned marketing initiatives for hospitality or related industries.
Focus on showcasing your skills in paid media management, SEO, performance marketing, and analytics tools like Google Analytics and CRM platforms, as these are key to the role at Proper Hospitality.
Apply through multiple channels including Proper Hospitality's corporate careers site, LinkedIn, and relevant hospitality job boards to maximize your chances of being noticed.
Connect with marketing team members or current employees in the digital marketing division at Proper Hospitality on LinkedIn; use ice breakers such as commenting on recent marketing campaigns they led or expressing enthusiasm for Proper's unique brand approach and hospitality ethos.
Optimize your resume for ATS by incorporating keywords from the job description like 'digital strategy,' 'paid media,' 'SEO,' 'campaign reporting,' 'cross-functional collaboration,' and 'hospitality marketing' to ensure it passes initial automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find LinkedIn connections to network with, allowing you to focus more on preparing for interviews and enhancing your skills.
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