Job summary
Job post source
This job is directly from GSI
Job overview
The Product Marketing Manager at GSI leads go-to-market strategies for FDA-approved infectious and autoimmune diagnostic products, impacting global healthcare markets.
Responsibilities and impact
The role involves developing strategic marketing plans, leading product launch campaigns, supporting sales through KOL and customer engagement, and managing the full product marketing lifecycle including positioning, segmentation, and sales strategy design.
Experience and skills
Requires a bachelor's degree in healthcare or business, 5+ years in product marketing, preferably in medical devices or diagnostics, strong analytical and communication skills, and proficiency in MS Office and CRM; travel 15-30%.
Work environment and culture
Hybrid work model with 3 days onsite in Atlanta and 2 days remote, requiring residence or relocation to the Atlanta area.
Company information
GSI is a global medical company specializing in infectious and autoimmune diagnostic equipment used worldwide in hospitals.
Job location and travel
Position based in Atlanta with hybrid work requiring onsite presence three days a week and remote work two days a week.
Unique job features
Involves working with FDA-approved products and engaging with KOLs, reference sites, and industry events to drive product marketing.
Company overview
GSI, or General Systems Inc., is a leading technology solutions provider specializing in innovative software and hardware products for various industries, including healthcare, finance, and manufacturing. The company generates revenue through the sale of proprietary software licenses, hardware products, and comprehensive service packages, including maintenance and support. Founded in 1985, GSI has a rich history of pioneering advancements in technology, such as the development of early enterprise resource planning (ERP) systems. Their commitment to research and development has positioned them as a key player in the tech industry.
How to land this job
Tailor your resume to highlight your experience in product marketing within the medical device or diagnostics sector, emphasizing your role in developing go-to-market strategies and managing product lifecycles.
Focus on showcasing your skills in strategic marketing plan development, multi-channel campaign execution, and collaboration with sales and KOLs, as these are critical responsibilities for the Product Marketing Manager role at GSI.
Apply through multiple platforms including GSI's corporate careers page, LinkedIn, and relevant medical device industry job boards to maximize your application visibility.
Connect with current employees in GSI's marketing or product divisions on LinkedIn; start conversations by referencing recent FDA-approved product launches or expressing interest in their work with diagnostic solutions to create meaningful engagement.
Optimize your resume for ATS by incorporating keywords from the job description such as 'go-to-market strategy,' 'product positioning,' 'KOL management,' 'medical device marketing,' and 'multi-channel communication.'
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best application channels, and find LinkedIn contacts to network with, allowing you to focus on preparing for interviews and refining your pitch.
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