Event Executive, Multicultural Marketing (Home Improvement Client)

ATLANTA, GAPosted 30+ days ago

Job summary

• Job post source

  This job is directly from Octagon

• Job overview

  The Event Executive, Multicultural Marketing role at Octagon focuses on planning and executing multicultural marketing events for a Home Improvement client, impacting brand engagement and outreach.

• Responsibilities and impact

  The role involves coordinating event planning and execution, managing vendors and sponsorship partners, overseeing on-site staff, handling event logistics, and maintaining communication with clients and internal teams to ensure successful event delivery.

• Compensation and benefits

  The position pays $40,000 annually, is overtime-eligible, and includes a comprehensive benefits package with unlimited PTO, competitive medical/dental/vision insurance, family and parental leave, 401K with company match, employee stock purchase plan, commuter benefits, mental health resources, discount portals, and diversity initiatives.

• Experience and skills

  Candidates should have at least 1 year of related experience, expertise in sports, entertainment, or multicultural marketing events, excellent communication skills, ability to manage multiple tasks and vendor relationships, proficiency in Microsoft Office, and physical ability to handle event demands including lifting and standing for long periods.

• Career development

  Octagon offers personal development programs and opportunities to work with major brands and diverse teams, fostering growth in experiential marketing and multicultural event management.

• Work environment and culture

  Octagon values creativity, teamwork, and inclusivity, promoting a culture of play and fan engagement within a diverse and supportive environment.

• Company information

  Octagon is a global sports, entertainment, and experiential marketing agency under the Interpublic Group, recognized as a top workplace and known for innovative fan experience solutions.

• Team overview

  The candidate will join a team led by the Experiential Manager, collaborating with internal Octagon staff, client teams, and agency partners to execute multicultural marketing initiatives.

• Job location and travel

  The position is based in Atlanta, GA, with headquarters in Stamford, CT, and requires moderate domestic travel (20-45%) and flexibility for weekend or holiday work.

• Unique job features

  This role uniquely focuses on multicultural marketing within sports and entertainment, specifically targeting African American audiences through partnerships with HBCUs and grassroots events, offering a specialized experiential marketing opportunity.

Company overview

Octagon is a global sports and entertainment agency specializing in talent management, event management, marketing, and media rights. They generate revenue through client representation, brand partnerships, and strategic consulting services. Founded in 1983, Octagon has a rich history of representing top athletes and entertainers, and they have expanded their services to include digital and social media strategy. Their innovative approach and extensive network make them a leader in the industry, providing comprehensive solutions for both clients and brands.

How to land this job

• Tailor your resume to highlight your event planning and execution experience, emphasizing your work with multicultural and African American sports, entertainment, and grassroots marketing initiatives relevant to the Home Improvement client at Octagon.

• Focus on showcasing your organizational skills, vendor and partner management capabilities, and your ability to coordinate multiple event elements such as staffing, catering, and logistics, as these are key responsibilities in this role.

• Apply through multiple platforms including Octagon's official careers page and LinkedIn to maximize your chances of being noticed for this position.

• Connect with current Octagon employees in the Experiential Marketing or Multicultural Marketing divisions on LinkedIn; start conversations by referencing recent events Octagon has executed or expressing enthusiasm for their work with multicultural audiences and grassroots initiatives.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'event execution,' 'multicultural marketing,' 'vendor management,' 'grassroots events,' 'client communications,' and 'sponsorship activation' to ensure your resume passes initial automated screenings.

• Use Jennie Johnson's Power Apply feature to automate applying through multiple channels, tailor your resume with relevant keywords, and identify LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and refining your personal pitch.