Job summary
Job post source
This job is directly from Carestream Dental
Job overview
The Marketing Manager at Carestream Dental is responsible for driving demand generation for Healthcare IT SaaS in the dental sector, playing a key role in revenue growth and pipeline development.
Responsibilities and impact
The role involves strategizing and executing demand generation campaigns, creating and managing content across multiple channels, collaborating with digital marketing and sales teams, analyzing campaign data, and conducting market research to stay competitive.
Experience and skills
The candidate should have strong creative and content creation skills, experience in social media and email marketing, and the ability to design graphics and visual content aligned with brand strategy.
Team overview
The Marketing Manager will work closely with the Digital Marketing Manager and report to the Global Marketing Director, indicating a collaborative team environment.
Unique job features
The position offers the opportunity to integrate digital strategies with broader marketing initiatives and requires innovative content creation tailored to the dental healthcare industry.
Company overview
Carestream Dental is a leading provider of dental imaging and software solutions, specializing in digital radiography, intraoral cameras, and practice management software. The company generates revenue by selling advanced dental equipment and offering software subscriptions and services to dental professionals worldwide. Established in 2017 after separating from Carestream Health, Carestream Dental has a strong history of innovation in dental technology, continually enhancing the efficiency and effectiveness of dental practices.
How to land this job
Position your resume to highlight your expertise in demand generation for Healthcare IT SaaS, especially within the dental domain, emphasizing your ability to strategize and execute multi-channel marketing campaigns that drive revenue growth.
Focus on showcasing your creative and content creation skills, including experience with social media, email marketing, and graphic design tools, while demonstrating your capability to produce engaging marketing materials aligned with brand strategy.
Apply through multiple platforms such as Carestream Dental’s corporate careers page, LinkedIn, and relevant job boards to maximize your visibility and chances of landing an interview.
Connect with current employees in Carestream Dental’s marketing or digital marketing divisions on LinkedIn, using ice breakers like asking about recent campaign successes, their experience integrating digital strategies, or insights on the company culture to build rapport.
Optimize your resume for ATS by incorporating keywords from the job description such as 'demand generation,' 'content strategy,' 'digital marketing,' 'SEO/SEM,' 'campaign analytics,' and 'healthcare SaaS' to ensure it passes initial automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate applying through multiple channels, tailor your resume with relevant keywords, and identify LinkedIn connections to network with, allowing you to focus your energy on preparing for interviews and refining your marketing expertise.
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