Job summary
Job post source
This job is directly from Arclin
Job overview
The Marketing Communications Manager at Arclin is responsible for defining and implementing communications strategies to build brand awareness and support new product introductions, impacting the company's market presence and engagement.
Responsibilities and impact
The role involves developing and executing marketing strategies and campaigns, managing content calendars, creating communications across multiple channels, coordinating with external agencies, ensuring brand consistency, and managing budgets to drive marketing objectives.
Experience and skills
The position requires 4-6+ years of relevant marketing experience, 3+ years in content creation for industrial or B2B markets, excellent communication skills, and a bachelor's degree in marketing or related fields; preferred skills include project management, PowerPoint, Salesforce, WordPress, and media relations experience.
Work environment and culture
The job is in a collaborative, fast-paced environment valuing flexibility, adaptability, and professional collaboration with internal and external stakeholders.
Unique job features
The role offers the opportunity to lead strategic marketing communications with a broad skill set in a B2B industrial context, involving multi-channel campaigns and collaboration with various teams and agencies.
Company overview
Arclin is a leading manufacturer and formulator of innovative chemistry-based solutions, primarily for the building and construction, agricultural, and natural resources markets. They generate revenue by producing high-performance resins, surface overlays, and chemical intermediates that enhance the durability and functionality of various products. Founded in 2007, Arclin has a significant history of growth through strategic acquisitions and technological advancements, positioning itself as a key player in the specialty chemicals industry.
How to land this job
Tailor your resume to emphasize your experience in developing and executing marketing communications strategies, particularly in B2B or industrial markets, showcasing your ability to build brand awareness and craft compelling value propositions.
Highlight your skills in managing multi-channel campaigns, content creation across digital, print, and social media, and your experience coordinating with external agencies and internal teams to drive marketing programs from concept to completion.
Apply through multiple platforms including Arclin's corporate careers page and LinkedIn to maximize your application's visibility and ensure you cover all potential entry points for this role.
Connect with current employees in Arclin’s Brand & Marketing division on LinkedIn; use ice breakers like commenting on recent Arclin product launches or asking about their approach to integrating marketing automation tools in campaigns.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing communications strategies,' 'B2B marketing,' 'content creation,' 'campaign management,' and 'brand awareness' to improve your chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailoring your resume, identify all relevant application channels, and find LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and refining your marketing skills.
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