Job summary
Job post source
This job is directly from bohan Advertising
Job overview
The Social Media Coordinator at bohan Advertising is responsible for developing and executing social media programs to build community, engage followers, and convert them into leads and brand promoters.
Responsibilities and impact
The role involves managing social media channels, developing strategies and content calendars, engaging with influencers, running social campaigns, analyzing campaign success, and collaborating with creative and account teams to maintain brand voice and optimize content.
Compensation and benefits
The position offers health, dental, life, and supplemental insurance, paid time off, ongoing training opportunities, competitive family and medical leave policies, and 10 paid holidays.
Experience and skills
Candidates need a BA/BS degree and 3+ years of social media community experience including strategy and content development, knowledge of social media best practices, and skills in campaign analysis; bonus skills include Adobe Creative Suite, copywriting, graphic design, demand generation marketing, and blogging.
Career development
The job includes ongoing training opportunities to support professional growth.
Company information
bohan Advertising is a company focused on advertising and marketing, emphasizing social media and digital engagement strategies.
Unique job features
The role uniquely combines strategic leadership with hands-on content creation and influencer engagement across multiple social platforms.
Company overview
Bohan Advertising, founded in 1990 and headquartered in Nashville, Tennessee, is an independent, full-service advertising and marketing agency. The company specializes in various sectors including tourism and hospitality, retail, healthcare, restaurants, and consumer goods. Bohan's services encompass broadcasting, printing, and strategic consulting, among others. The agency has been recognized as Ad Age's Southeast Agency of the Year and has notable clients such as Stein Mart. David Bohan, the founder, recently retired, and Shari Day currently serves as the President and CEO.
How to land this job
Position your resume to showcase your expertise in developing and managing social media strategies across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels, emphasizing your ability to grow and engage communities effectively.
Highlight your experience in analyzing social media campaigns and using data-driven insights combined with creative thinking to optimize content and engagement, reflecting the job's focus on measurable success and strategic leadership.
Apply through various channels including bohan Advertising's corporate website and LinkedIn to maximize your application visibility and ensure you reach all potential hiring managers.
Connect with current employees in bohan Advertising's social media or marketing divisions on LinkedIn; use ice breakers like commenting on recent social campaigns they’ve launched or asking about their favorite emerging social media trends to start a conversation.
Optimize your resume for ATS by integrating keywords from the job description such as 'social media strategy,' 'community building,' 'content development,' 'campaign analysis,' and 'brand voice,' ensuring your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your skills.
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