Job summary
Job post source
This job is directly from GoTo Foods
Job overview
The Manager, Lifecycle Marketing at GoTo Foods leads the development and execution of guest-facing lifecycle marketing campaigns to drive customer engagement, loyalty, and lifetime value.
Responsibilities and impact
The role involves evolving and executing lifecycle marketing strategies, collaborating to optimize KPIs and segmentation, leveraging AI tools for personalization, managing campaign execution, leading A/B testing, monitoring performance, and developing CRM best practices.
Experience and skills
Requires a Bachelor's degree or equivalent experience, 3-5 years in marketing or related fields, preferably with agency, CPG, retail, or hospitality experience, and familiarity with CRM platforms like Cheetah, Punchh, or OLO. Strong project management, data-driven decision-making, and problem-solving skills are essential.
Job location and travel
May require up to 25% travel; other location details not specified.
Unique job features
The role uses AI-powered tools for campaign personalization and involves managing multi-brand marketing strategies with a focus on data-driven insights and automation.
Company overview
GoTo Foods is a dynamic company specializing in the production and distribution of ready-to-eat meals and meal kits. They generate revenue by offering convenient, high-quality food solutions through both direct-to-consumer channels and partnerships with retail stores. Founded in 2015, GoTo Foods has rapidly expanded its market presence by focusing on sustainability and innovative culinary offerings, making it a notable player in the food industry.
How to land this job
Position your resume to highlight your expertise in lifecycle marketing strategies, focusing on campaign development, testing, and deployment across multiple brands, as emphasized by GoTo Foods.
Emphasize your experience with CRM platforms, especially any familiarity with Cheetah, Punchh, or similar tools, and your ability to leverage AI-powered marketing tools to personalize customer journeys and boost lifetime value.
Apply through multiple channels including GoTo Foods' corporate careers page, LinkedIn, and relevant job boards to maximize your application visibility and response chances.
Connect with current GoTo Foods marketing team members on LinkedIn, particularly those involved in CRM or lifecycle marketing, using ice breakers like commenting on recent campaign successes or asking about their experience with AI-driven marketing tools.
Optimize your resume for ATS by incorporating keywords from the job description such as 'lifecycle marketing,' 'CRM platforms,' 'A/B testing,' 'customer segmentation,' and 'campaign analytics' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts in the relevant division, allowing you to focus more on preparing for interviews and networking.
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