Job summary
Job post source
This job is directly from WorldStrides
Job overview
The Marketing Director at WorldStrides leads marketing strategy and execution for over 20 educational travel programs, driving revenue growth and managing a marketing team.
Responsibilities and impact
The role involves developing and executing multi-channel marketing campaigns, managing budgets, leading a marketing team, collaborating with cross-functional departments, analyzing market data, and supporting new product development.
Compensation and benefits
The position offers comprehensive medical, dental, vision, life and disability insurance, FSA and HSA options, generous 401k match, paid holidays and PTO, tuition reimbursement, professional certification support, travel opportunities, flexible work schedules, and various employee support programs.
Experience and skills
Candidates need 7-10 years of marketing experience focused on direct mail, 5+ years in leadership, strong direct-to-consumer marketing skills, analytical and creative abilities, and excellent communication; a Master's degree and experience in education or travel are preferred.
Career development
Opportunities include professional certification support, tuition reimbursement, and growth in a dynamic, fast-paced environment with cross-functional collaboration.
Work environment and culture
WorldStrides promotes a fun, driven, inclusive, and diverse work environment with flexible work options and employee resource groups supporting inclusion and belonging.
Company information
WorldStrides is a global leader in educational travel founded in 1967, serving over half a million students annually with diverse experiential learning programs worldwide.
Team overview
The Marketing Director leads a geographically dispersed team of product marketers and works closely with senior leadership and cross-functional teams.
Job location and travel
The role follows a hybrid schedule with remote and in-office days, depending on proximity to WorldStrides offices, accommodating flexible work arrangements.
Unique job features
Unique aspects include managing a large portfolio of educational travel programs, integrating direct mail with digital marketing, and opportunities for paid and discounted travel.
Company overview
WorldStrides is a leading educational travel and experiences company that provides students, educators, and professionals with immersive learning opportunities through travel. They generate revenue by offering a wide range of programs, including study abroad, language immersion, sports tours, and performing arts trips. Founded in 1967, WorldStrides has a rich history of enhancing education through experiential learning and has grown to serve over 530,000 students annually. Their mission is to ignite personal growth and global understanding through transformative travel experiences.
How to land this job
Tailor your resume to emphasize your leadership in multi-channel marketing campaigns, especially your expertise in direct mail integrated with digital strategies, as this is central to the Marketing Director role at WorldStrides.
Highlight your experience managing and developing marketing teams, showcasing your player-coach mentality and ability to drive revenue growth through strategic planning and execution.
Apply through multiple platforms including WorldStrides' corporate career site and LinkedIn to maximize your application visibility and increase your chances of being noticed.
Connect with current marketing professionals and leadership within the K12 Individual business division at WorldStrides on LinkedIn, using ice breakers like commenting on recent WorldStrides program launches or expressing enthusiasm for their experiential learning mission.
Optimize your resume for ATS by incorporating keywords from the job description such as 'multi-channel campaigns,' 'direct mail,' 'digital marketing,' 'team leadership,' and 'marketing strategy' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications across multiple channels, identify LinkedIn contacts for networking, and optimize your resume for ATS, freeing you to focus on preparing for interviews and refining your personal brand.
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