Job summary
Job post source
This job is directly from AssetMark
Job overview
The Senior Director, Channel Marketing at AssetMark leads marketing strategy and execution across financial intermediary channels to enhance market presence and drive business growth.
Responsibilities and impact
The role involves developing channel marketing strategies, collaborating with sales and product teams, creating targeted campaigns, engaging advisors, managing cross-functional partnerships, and measuring marketing impact.
Compensation and benefits
The position offers a base salary range of $160,000-$190,000 in Concord, CA and $130,000-$155,000 in Charlotte, NC, plus variable incentives, 401K with 6% match, medical/dental/vision plans, HSA contributions, paid time off, volunteer time, career development, fitness reimbursement, and hybrid work options.
Experience and skills
Candidates need 12+ years in channel marketing with 5+ years in leadership within financial services, strong knowledge of RIA, bank/trust, and broker-dealer channels, leadership and communication skills, and a bachelor's degree; MBA preferred.
Career development
AssetMark offers career development and recognition opportunities, supporting continuous growth and innovation within a values-driven culture.
Work environment and culture
AssetMark's culture emphasizes Heart, Integrity, Excellence, and Respect, promoting diversity, inclusion, and a hybrid work environment.
Company information
AssetMark is a leading provider of investment and consulting solutions for independent financial advisors, focused on technology, consulting, and investment platforms to support advisor success.
Job location and travel
The role is based near Concord, CA or Charlotte, NC with a hybrid work schedule.
Unique job features
The job features leadership in strategic channel marketing within financial services, opportunities to influence multiple channels, and involvement in high-profile go-to-market initiatives.
Company overview
AssetMark is a leading provider of investment and wealth management solutions, catering primarily to financial advisors. The company generates revenue through advisory fees, asset management services, and technology platforms designed to enhance financial planning and portfolio management. Founded in 1996, AssetMark has a history of innovation in financial services, including its acquisition by Huatai Securities in 2016, which expanded its global reach. The firm is known for its robust support infrastructure, helping advisors deliver personalized investment strategies to their clients.
How to land this job
Position your resume to showcase your extensive experience in channel marketing leadership, particularly within financial services focusing on RIA, bank/trust, and broker-dealer channels, emphasizing strategic and tactical marketing expertise.
Highlight your ability to develop and execute integrated marketing campaigns, lead cross-functional teams, and drive measurable business growth through advisor engagement and enablement programs.
Apply through multiple channels such as AssetMark's corporate career site, LinkedIn, and reputable job boards to maximize your application visibility and ensure you reach the hiring team effectively.
Connect with senior marketing leaders and channel marketing professionals at AssetMark on LinkedIn; use ice breakers like commenting on recent AssetMark initiatives, expressing admiration for their approach to advisor engagement, or asking about their experience working on cross-channel marketing strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'channel marketing strategy,' 'RIA,' 'broker-dealer,' 'advisor engagement,' 'campaign development,' and 'data-driven decision-making' to ensure your resume passes automated screening.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume customization, multi-channel application submissions, and LinkedIn networking, allowing you to focus your time on preparing for interviews and strategic career moves.
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