Job summary
Job post source
This job is directly from Finalytics AI
Job overview
The Head of Content Strategy at Finalytics AI leads content direction for clients, driving acquisition, engagement, and retention through scalable content strategies in digital banking.
Responsibilities and impact
The role involves leading content strategy across client engagements, developing reusable content models, architecting dynamic content systems, guiding content creation with user intent, partnering with product and engineering for personalization, and establishing content measurement best practices.
Experience and skills
Requires 7+ years in content strategy or editorial leadership, experience with content systems across web, CMS, SEO, and AI, strong interest in AI and SEO, understanding of financial services or digital banking, and excellent communication skills; experience with AI personalization tools and analytics is a bonus.
Company information
Finalytics AI is an AI-powered personalization platform transforming digital banking for credit unions and community banks, focusing on dynamic, contextual storytelling for financial institutions.
Unique job features
The role uniquely combines AI, SEO, and storytelling to innovate content delivery in digital banking, emphasizing AI agents and real-time personalization at scale.
Company overview
Finalytics AI is a San Mateo-based fintech company specializing in digital experience platforms tailored for credit unions and community banks, leveraging artificial intelligence and data analytics to deliver personalized member engagement. The company generates revenue through its SaaS platform, which enables financial institutions to optimize digital channels, improve member acquisition, and drive deeper relationships using real-time data insights. Founded by industry veterans Craig McLaughlin and Mark Ryan, Finalytics AI has positioned itself as a leader in digital transformation for smaller financial institutions seeking to compete with larger banks. Notably, the company has formed partnerships with core banking providers and has received industry recognition for its innovative approach to digital banking. Candidates should be aware of Finalytics AI’s emphasis on AI-driven personalization, its rapid growth, and its commitment to enhancing the digital banking experience for underserved markets.
How to land this job
Position your resume to highlight your leadership in content strategy, especially in digital banking or fintech environments, emphasizing your ability to design scalable and high-performing content systems across multiple platforms.
Focus on showcasing experience with AI-driven content personalization, SEO, and modular content frameworks, reflecting your understanding of how to create dynamic, personalized user experiences in line with Finalytics AI's mission.
Apply through multiple channels including Finalytics AI's corporate careers page, LinkedIn job postings, and other reputable fintech or digital marketing job boards to maximize your application visibility.
Connect with team members in Finalytics AI's content strategy, product, or marketing divisions on LinkedIn. Use ice breakers like commenting on their recent AI or fintech initiatives, or asking about how they integrate AI into content workflows to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content strategy,' 'AI personalization,' 'digital banking,' 'SEO,' 'content frameworks,' and 'AI-powered content delivery' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your energy on networking and interview preparation.
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