Job summary
Job post source
This job is from a recruiting firm hiring for a separate company.
Job overview
The Performance Marketing Lead role involves managing paid advertising campaigns to drive qualified leads and support sales growth for a high-growth fintech startup.
Responsibilities and impact
The candidate will manage and optimize campaigns on Google, Meta, and LinkedIn, develop strategies aligned with growth metrics, create ad copy, collaborate with Design, Product, and Sales teams, and experiment with new channels and formats.
Compensation and benefits
The total compensation is $180,000-$220,000 OTE with 0.15-0.25% equity.
Experience and skills
Requires 2+ years managing B2B SaaS performance marketing campaigns, proficiency with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, strong analytical and creative skills, and experience scaling ad spend while improving CAC.
Work environment and culture
The company is a high-growth fintech startup focused on simplifying payroll, HR, and compliance for early-stage companies, backed by venture investors and emphasizing rapid growth and innovation.
Company information
The company is a fintech startup simplifying payroll, HR, and compliance for early-stage companies, backed by venture investors and entrepreneurs, aiming to process hundreds of millions in payroll soon.
Job location and travel
The job is located in New York City, with a focus on fintech and startup environments.
Application process
Applicants apply once to gain confidential consideration from 25+ tech startups in Talentpluto's network; this is not a direct application to Talentpluto.
Unique job features
The role offers ownership of multi-channel paid advertising campaigns with direct impact on pipeline growth and sales demos, plus equity participation.
Company overview
TalentPluto is a technology-driven recruitment platform that connects employers with skilled candidates, focusing on streamlining the hiring process through automation and data-driven insights. The company generates revenue by offering subscription-based access to its recruitment tools, job posting services, and premium candidate sourcing features for businesses of various sizes. Founded to address inefficiencies in traditional hiring, TalentPluto leverages artificial intelligence to match job seekers with relevant opportunities and provides analytics to optimize recruitment strategies. Notably, the platform emphasizes user experience for both employers and candidates, aiming to reduce time-to-hire and improve placement quality. Candidates should be aware of TalentPluto’s commitment to innovation and its ongoing efforts to integrate emerging HR technologies.
How to land this job
Position your resume to highlight your experience managing performance marketing campaigns on Google Ads, Meta, and LinkedIn, emphasizing your ability to optimize budgets and improve customer acquisition cost (CAC).
Focus on showcasing your analytical skills, rapid experimentation, and data-driven decision-making, as well as your creative abilities in crafting engaging ads and persuasive copy tailored to B2B SaaS and venture-funded startups.
Apply not only through Talentpluto's platform to gain confidential consideration across multiple tech startups but also directly on corporate websites of fintech startups and LinkedIn job postings to maximize your exposure.
Connect with marketing and growth team members at Talentpluto's partner startups on LinkedIn, using ice breakers such as commenting on recent campaign successes, asking about their approach to ABM, or expressing enthusiasm for fintech marketing innovation.
Optimize your resume for ATS by incorporating key terms from the job description like 'performance marketing,' 'Google Ads,' 'Meta Business Suite,' 'LinkedIn Campaign Manager,' 'CAC,' 'B2B SaaS,' and 'data-driven optimization' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your energy on interview preparation and networking.
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