Job summary
Job post source
This job is directly from Trade Coffee
Job overview
The VP of Lifecycle & Retention Marketing at Trade Coffee leads lifecycle and CRM marketing to drive customer engagement, retention, and lifetime value in the fast-growing at-home coffee market.
Responsibilities and impact
The role involves owning customer journey strategies across email, SMS, and onsite messaging, developing retention initiatives, collaborating cross-functionally, managing a Lifecycle Marketing Manager, and leading testing and performance analysis to fuel growth.
Compensation and benefits
The position offers a NYC base salary range of $180,000-$220,000, competitive salary, unlimited vacation, $500 annual coffee stipend, best-in-class health benefits, 401(k), and paid leave including parental leave.
Experience and skills
Candidates should have 7-10+ years in CRM/lifecycle marketing, experience with email/SMS platforms like Klaviyo, managing retention programs, strong analytical skills, and experience mentoring direct reports; subscription program experience is preferred.
Career development
Opportunities include mentorship from leadership, involvement in a growing company, and the chance to leave a significant impact on the organization.
Work environment and culture
Trade Coffee fosters a mission-driven, values-based culture with a hybrid-first work environment requiring three days in-office weekly to promote collaboration and connection.
Company information
Trade Coffee curates over 450 coffees from 60+ small roasteries, serving the $14-billion at-home coffee market with a personalized online quiz to match customers to roasts, having sold over 9 million bags to date.
Team overview
The candidate will manage a Lifecycle Marketing Manager and work cross-functionally with Creative, Merchandising, CX, and Product teams to deliver personalized customer experiences.
Job location and travel
The role is based in NYC with a hybrid-first office policy requiring at least three days in-office per week (Tuesday to Thursday).
Unique job features
This role uniquely combines strategic leadership with hands-on execution in a high-growth DTC environment, offering the chance to build and scale lifecycle marketing programs and loyalty initiatives in a mission-driven company.
Company overview
Trade Coffee is a specialty coffee subscription service that connects consumers with a variety of coffee roasters across the United States. They make money by offering personalized coffee subscriptions, selling individual coffee bags, and providing coffee equipment. Founded in 2018, Trade Coffee has quickly grown by leveraging a unique algorithm to match customers with coffee tailored to their taste preferences, ensuring a curated and high-quality coffee experience. The company emphasizes sustainability and ethical sourcing, partnering with roasters who prioritize fair trade practices.
How to land this job
Position your resume to highlight your leadership in lifecycle and retention marketing within fast-growing DTC or eCommerce brands, emphasizing your strategic vision and hands-on execution skills.
Focus on showcasing your expertise with email and SMS platforms like Klaviyo, marketing automation tools, and your ability to drive customer engagement, retention, and lifetime value through data-driven programs.
Apply through multiple channels including Trade Coffee’s corporate careers page, LinkedIn, and relevant job boards to maximize your application visibility and reach.
Connect with Trade Coffee’s marketing and CRM team members on LinkedIn, using ice breakers such as commenting on their recent campaigns, expressing enthusiasm for their customer-first approach, or asking about their experience with lifecycle marketing at Trade.
Optimize your resume for ATS by incorporating keywords from the job description such as 'lifecycle marketing,' 'retention programs,' 'CRM,' 'Klaviyo,' 'customer engagement,' and 'data-driven strategies' to ensure your application passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find LinkedIn contacts for networking, allowing you to focus more on preparing for interviews and refining your strategy.
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