Job summary
Job post source
This job is directly from Sweetwater
Job overview
The Vice President of Marketing at Sweetwater leads marketing efforts in product, content, and retail to drive growth and excellence in retail marketing and content strategy.
Responsibilities and impact
The VP will develop and execute retail and content marketing strategies, collaborate with merchandising and sales teams, track content metrics, oversee content calendars, and present performance insights to optimize marketing impact.
Compensation and benefits
Full-time employees receive health, dental, vision, retirement benefits, paid time off, and more, working on-site at Sweetwater's Fort Wayne, IN campus.
Experience and skills
Requires 7+ years in content strategy or media production in retail, 5+ years leading creative and technical teams, strong SEO and video production knowledge, CMS and Adobe Creative Cloud experience, and excellent communication skills.
Career development
The role encourages continuous improvement and professional growth, fostering a culture of developing oneself and colleagues.
Work environment and culture
Sweetwater values diversity, customer focus, attention to detail, urgency, and continuous improvement in a music-centered, inclusive environment.
Company information
Sweetwater is the nation’s #1 online retailer of pro audio and musical instruments, known for its state-of-the-art campus and strong company culture centered on music and diversity.
Team overview
The VP works closely with teams in merchandising, product marketing, performance marketing, brand, influencer, social media, and content under the Director of Content.
Job location and travel
This full-time role is based on-site at Sweetwater’s campus in Fort Wayne, Indiana.
Unique job features
The position uniquely combines leadership in retail marketing with deep content strategy and video production oversight in a music-focused retail environment.
Company overview
Sweetwater is a leading American retailer specializing in musical instruments and professional audio equipment. Founded in 1979 by Chuck Surack, the company has grown to become one of the largest and most reputable music gear retailers in the United States. Sweetwater generates revenue through the sale of a wide range of products including guitars, keyboards, recording equipment, and software, as well as offering music lessons and repair services. Known for its exceptional customer service and knowledgeable sales staff, Sweetwater also provides extensive online resources and a state-of-the-art distribution center to ensure quick and reliable delivery.
How to land this job
Position your resume to highlight leadership experience in marketing, especially in retail, product, and content marketing, emphasizing your ability to drive strategy into actionable sales-driving campaigns.
Focus on showcasing your expertise in SEO, content strategy, video production, and cross-functional collaboration with sales, merchandising, and creative teams to align with Sweetwater's integrated marketing approach.
Apply through multiple platforms including Sweetwater's corporate careers page and LinkedIn to maximize your application visibility and increase your chances of being noticed.
Connect with current Sweetwater marketing team members on LinkedIn, particularly those in product, retail, or content marketing divisions; use ice breakers like complimenting recent Sweetwater campaigns or asking for advice on excelling in their marketing culture.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content marketing strategy,' 'SEO,' 'video production,' 'retail marketing,' and 'cross-functional collaboration' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate applying across multiple job boards, tailor your resume for ATS, and identify relevant LinkedIn contacts for networking, allowing you to focus on preparing for interviews and refining your pitch.
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