Meta

Program Lead

LOS ANGELES, CAPosted 25 days ago

Job summary

  • Job post source

    This job is directly from Meta

  • Job overview

    The Program Lead at Meta's Creative X leads integrated marketing campaigns and creative programs to shape the creative vision for Meta brands, impacting global marketing efforts.

  • Responsibilities and impact

    The Program Lead manages cross-functional collaboration with marketers, creative teams, and agencies to deliver integrated creative campaigns, oversees project workflows, budgets, and brand integrity, and ensures successful marketing launches.

  • Compensation and benefits

    The role offers a salary range of $142,000 to $202,000 per year plus bonus, equity, and benefits including health insurance and retirement plans.

  • Experience and skills

    Requires 10+ years of client-facing experience in creative agencies or in-house roles, expertise in creative operations, cross-functional collaboration, and experience with large-scale integrated campaigns across global markets; preferred experience includes working in tech and with emerging technologies like MR and AI.

  • Career development

    Meta emphasizes career development and community, offering opportunities to work with industry-leading talent and on innovative projects shaping future social technology.

  • Work environment and culture

    Meta promotes a culture of fearless creativity, inclusivity, and equal opportunity, supporting diverse candidates and providing accommodations for disabilities.

  • Company information

    Meta is a leading technology company known for Facebook, Instagram, WhatsApp, and advancing social technology through augmented and virtual reality experiences.

  • Team overview

    The Program Lead will join Creative X, Meta's internal global agency team focused on creative vision and marketing for Meta's brands, collaborating with cross-company creative networks and external agencies.

  • Unique job features

    The role involves managing large-scale integrated creative campaigns with a focus on innovation and collaboration across global markets, including travel for key meetings or events.

Company overview

Meta, formerly known as Facebook, is a leading technology company specializing in social media, virtual reality, and digital advertising. They generate revenue primarily through advertising on platforms like Facebook, Instagram, and WhatsApp, leveraging user data to offer targeted ads. Founded by Mark Zuckerberg in 2004, the company rebranded to Meta in 2021 to reflect its focus on building the metaverse, a virtual shared space. Key historical moments include the acquisition of Instagram in 2012 and WhatsApp in 2014, significantly expanding their user base and market influence.

How to land this job

  • Position your resume to highlight extensive client-facing experience within creative agencies or in-house roles, emphasizing leadership in integrated marketing campaigns and cross-functional collaboration.

  • Stress your expertise in creative operations, including priority setting, problem-solving, negotiation, and managing large-scale creative projects across global markets.

  • Apply through Meta's corporate careers site and LinkedIn, ensuring you leverage multiple application channels to maximize visibility.

  • Connect with current Creative X or Business Marketing Group employees on LinkedIn; use ice breakers like commenting on recent Meta creative campaigns or asking about their experience managing integrated marketing efforts.

  • Optimize your resume for ATS by incorporating keywords such as 'integrated marketing campaigns,' 'creative operations,' 'cross-functional collaboration,' 'creative production,' and 'global markets' to improve screening success.

  • Use Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant LinkedIn contacts for networking, and ensure your resume is optimized for ATS, freeing you to focus on strategic job search activities.

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