Job summary
Job post source
This job is directly from Quad
Job overview
The Senior Associate, Investment, Digital at Quad manages digital media campaign execution and optimization to ensure flawless advertising program delivery and provides strategic digital analysis to support client goals.
Responsibilities and impact
The role involves building, launching, and maintaining digital campaigns, optimizing media buys, analyzing campaign data, creating client reports, ensuring quality control, collaborating on operational improvements, and representing the company in vendor meetings.
Compensation and benefits
The position offers an annual salary range of $59,000 to $65,000 based on experience and market conditions; no additional benefits are specified.
Experience and skills
Requires a bachelor's degree in communications, marketing, advertising, or business, with 3+ years of digital media/marketing experience, agency experience preferred, proficiency in Microsoft Office, certifications in Google and Microsoft platforms, strong analytical and communication skills, and knowledge of digital media tactics and KPIs.
Career development
The job encourages ongoing training and certification in media platforms, leadership, and business skills to foster continuous professional growth.
Work environment and culture
The role emphasizes collaboration, tactical accuracy, curiosity for digital media trends, and participation in brainstorming and ideation sessions within a team environment.
Unique job features
The position stands out by combining tactical digital media execution with strategic analysis and vendor relationship management, supporting both operational excellence and client-focused innovation.
Company overview
Quad is a leading marketing solutions partner known for its comprehensive range of services including marketing strategy, creative solutions, media solutions, and logistics. The company generates revenue by offering integrated marketing services that help clients optimize their marketing spend and improve the efficiency of their campaigns. Founded in 1971 as Quad/Graphics, it initially focused on printing services but has since evolved to offer a full suite of marketing solutions. Notably, Quad has a history of innovation in the printing industry and has expanded through strategic acquisitions to enhance its service offerings.
How to land this job
Position your resume to highlight your experience in digital media campaign management, focusing on your ability to facilitate, launch, and optimize digital campaigns with precision and timeliness to align with Quad's expectations.
Emphasize your strong analytical skills by showcasing your capability to extract insights from campaign data, provide quantitative recommendations, and your familiarity with KPIs such as ROI, ROAS, reach, and frequency management as outlined in the job description.
Apply through multiple channels including Quad's corporate careers page, LinkedIn, and relevant job boards to maximize your application visibility and ensure your resume reaches the right hiring managers.
Connect with professionals in Quad's digital investment or media planning teams on LinkedIn; use ice breakers like referencing recent digital campaigns they've managed, commenting on industry trends they share, or asking about their experience with vendor partnerships at Quad.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital media activation,' 'campaign optimization,' 'media planning,' 'quality assurance,' 'Google and Microsoft platform certifications,' and 'data-driven recommendations' to improve your chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate the application process across multiple platforms, tailor your resume to the job description, identify and connect with relevant Quad contacts, and save you valuable time to focus on preparing for interviews and networking.
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