Job summary
Job post source
This job is directly from SBH Fashion
Job overview
The Social Media Manager and Content Creator at SBH Fashion drives social media strategy and content creation to enhance brand presence in the beauty industry.
Responsibilities and impact
The role involves managing social media content calendars, creating daily short-form video and photo content, leading brainstorms, supporting photo/video shoots, managing UGC creators, writing captions, ideating content for product launches, and coordinating asset distribution across departments.
Experience and skills
Candidates need 3+ years of social media management and content creation experience, preferably in beauty, with proven success in growing brand presence, strong project management skills, excellent communication, and deep knowledge of social media platforms and beauty trends.
Work environment and culture
The company operates a hybrid work model with 2-3 days in-office in Midtown East, NYC, fostering a fast-paced, creative, and trend-focused environment.
Team overview
The role reports to the Director of Growth and Consumer Acquisition and supports a growing social media team.
Job location and travel
Located in Midtown East, New York City, with a hybrid work schedule of 2-3 days in office and 2-3 days remote.
Unique job features
The position offers unique involvement in beauty-focused social media strategy across Meta and TikTok, including managing UGC programs and cross-departmental project management.
Company overview
SBH Fashion is a prominent player in the fashion industry, specializing in the design, manufacturing, and distribution of contemporary apparel and accessories. The company generates revenue through wholesale partnerships with major retailers, direct-to-consumer sales via its e-commerce platform, and private label services for other brands. Founded in 1985, SBH Fashion has a rich history of innovation and trendsetting, consistently adapting to the evolving market demands while maintaining a commitment to quality and style.
How to land this job
Tailor your resume to highlight your 3+ years of social media management and content creation experience, especially within beauty or similar lifestyle brands, emphasizing your ability to grow social presence and manage large campaigns.
Showcase your expertise in creating robust monthly content calendars, short-form video and photo content, and your familiarity with Meta and TikTok platforms, including examples of successful brand content creation.
Apply through multiple platforms such as SBH Fashion’s corporate careers page, LinkedIn, and relevant job boards to maximize your application’s reach and visibility.
Connect with current employees or team members in the Growth and Consumer Acquisition division on LinkedIn; start conversations by complimenting recent campaigns they led or asking about trends they find most impactful in beauty social media.
Optimize your resume for ATS by including keywords from the job description like 'social media strategy,' 'content creation,' 'project management,' 'Meta,' 'TikTok,' 'beauty trends,' and 'UGC program' to ensure it passes initial screenings.
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