Job summary
Job post source
This job is directly from Innodata Inc.
Job overview
The Vice President of Marketing at Innodata Inc. leads the global marketing strategy to drive qualified inbound demand and strategic sales enablement, impacting revenue growth and brand positioning in AI and data engineering services.
Responsibilities and impact
The role involves owning and scaling multi-channel demand generation, leading a global marketing team, managing the marketing budget, partnering with Sales for enablement tools, refining brand messaging, and reporting key KPIs to Executive Leadership and the Board.
Compensation and benefits
The salary range is $200,000 to $225,000 USD, with variations based on role, skills, education, and location; the company offers equal opportunity employment and accommodations for disabilities.
Experience and skills
Candidates need 10+ years in B2B SaaS or enterprise tech marketing with 3+ years in leadership, proven demand generation success, domain expertise in AI/ML or generative AI, deep knowledge of marketing channels, and strong sales partnership and communication skills.
Work environment and culture
Innodata fosters an inclusive, respectful, and diverse workplace, committed to employment equity and accessibility accommodations.
Company information
Innodata is a global data engineering services company supporting AI lifecycle operations for leading enterprises and Big Tech, including five of the 'Magnificent Seven' tech giants, specializing in generative AI systems.
Team overview
The candidate will lead a growing global marketing team, working closely with Sales, Product, and Executive Leadership.
Unique job features
The role uniquely focuses on generative AI services marketing with board-level reporting and a comprehensive multi-channel demand generation strategy.
Company overview
Innodata Inc. is a global digital services and solutions provider specializing in data transformation, information management, and analytics. The company generates revenue by offering services such as data annotation, content enrichment, and digital transformation to industries like publishing, financial services, and healthcare. Founded in 1988, Innodata has evolved to leverage advanced technologies like artificial intelligence and machine learning to enhance its service offerings. Key historical milestones include its early adoption of digital content services and continuous innovation in AI-driven solutions.
How to land this job
Position your resume to highlight leadership in global marketing strategy, emphasizing experience driving qualified inbound demand and strategic sales enablement, as these are core to the VP of Marketing role at Innodata Inc.
Focus on showcasing your expertise in multi-channel demand generation including paid media, SEO, content syndication, ABM, and events, along with your ability to manage and grow a high-performance marketing team and budget.
Apply through multiple channels such as Innodata’s corporate careers page, LinkedIn job postings, and relevant industry-specific job boards to maximize your application visibility.
Connect on LinkedIn with marketing leaders and team members at Innodata, particularly those in demand generation or sales enablement roles; initiate conversations by commenting on recent company marketing campaigns or expressing interest in their innovative AI-driven marketing approach.
Optimize your resume for ATS by incorporating keywords from the job description like ‘demand generation,’ ‘pipeline growth,’ ‘ABM,’ ‘SEO,’ ‘sales enablement,’ and ‘AI/ML marketing,’ ensuring your skills and achievements match the language used by Innodata.
Jennie Johnson’s Power Apply feature can automate tailoring your resume, identify all relevant application portals, and find LinkedIn contacts at Innodata to network with, allowing you to focus your time on preparing for interviews and strategic networking.
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