Job summary
Job post source
This job is directly from Herewith
Job overview
The Email Marketing Specialist role at Herewith involves overhauling and improving the company's email marketing efforts using MailChimp to boost engagement and deliverability.
Responsibilities and impact
The specialist will audit and update email campaigns, refine automations, optimize audience segmentation, establish performance tracking, and collaborate with multiple teams to implement improvements.
Experience and skills
Requires 2+ years of email marketing experience, 3+ years with MailChimp or similar platforms, proficiency in HTML/CSS, email QA, segmentation, and testing; Salesforce Marketing Cloud experience is preferred.
Career development
The project-based position offers potential for growth within the company.
Job location and travel
Remote position with preference for US-based candidates.
Unique job features
The role involves a comprehensive overhaul of email marketing activities with opportunities to influence strategy, design, and technical implementation.
Company overview
Herewith is a company founded in 2018 that offers a platform designed to connect caregivers, referred to as Helpers, with individuals in need of in-home non-medical care. The company operates by facilitating these connections through a user-friendly, tech-driven platform, allowing care recipients to hire and pay caregivers directly, rather than functioning as a traditional agency. Based in San Francisco, Herewith focuses on addressing the growing demand for personalized senior care, emphasizing a modern approach to caregiving. The company is privately held and has a team of over 40 employees, reflecting its commitment to expanding its innovative care solutions.
How to land this job
Tailor your resume to highlight your 2+ years of email marketing experience and deep expertise with MailChimp, emphasizing your ability to audit, update, and optimize email campaigns for deliverability and engagement.
Showcase your skills in setting up and refining email automations, audience segmentation, and performance tracking systems, as these are key responsibilities in the role.
Apply through multiple channels including Herewith's corporate careers page, LinkedIn, and other reputable job boards to maximize your visibility for this remote position.
Connect with Herewith's marketing or product team members on LinkedIn, using ice breakers like commenting on recent email campaigns they've launched or asking about their approach to email automation and segmentation.
Optimize your resume for ATS by incorporating keywords such as 'email marketing best practices,' 'MailChimp,' 'email automation,' 'audience segmentation,' 'deliverability,' and 'A/B testing' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus more on preparing for interviews and networking.
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