Job summary
Job post source
This job is directly from WAGO Corporation
Job overview
The Director of Digital Marketing - Americas at WAGO Corporation is a senior role responsible for leading digital marketing strategy and operations across the Americas to align with business goals and drive marketing effectiveness.
Responsibilities and impact
The role involves strategic planning, managing marketing technology, optimizing processes, analyzing data, budget and vendor management, and collaborating with cross-functional teams across multiple countries to execute digital marketing initiatives and measure their success.
Compensation and benefits
WAGO offers a competitive salary and a comprehensive benefits package including medical, dental, vision, company-paid insurance plans, and a 401k retirement plan.
Experience and skills
Candidates must have strong digital marketing knowledge, experience with marketing technology platforms like CRM and automation tools, leadership skills, analytical abilities, project management experience, and at least 5 years in digital marketing operations and management roles, with international business experience and travel capability preferred.
Career development
The role offers opportunities to lead large-scale digital transformation initiatives and work closely with senior leadership across regions, fostering professional growth in marketing operations and strategy.
Work environment and culture
WAGO promotes a dynamic culture focused on collaboration across global teams, innovation in marketing technology, and continuous improvement in marketing operations.
Company information
WAGO Corporation is a global company focused on smart, connected technologies with headquarters in Germany and operations across the Americas, EMEA, and APAC regions.
Team overview
The Director will collaborate with marketing leadership in the US, Mexico, Brazil, Canada, and Germany, coordinating with various marketing and sales teams in a matrixed environment.
Job location and travel
The position covers the Americas region with travel estimated at 25%, including international travel and visits to corporate headquarters.
Unique job features
This role uniquely involves leading a marketing operations center of excellence, implementing AI tools, and driving a multi-year digital marketing transformation roadmap across multiple countries.
Company overview
WAGO Corporation is a global leader in electrical interconnection, automation, and interface electronics solutions, serving industries such as manufacturing, energy, and building technology. Founded in 1951 and headquartered in Minden, Germany, WAGO is renowned for pioneering spring pressure connection technology, which revolutionized electrical connectivity by offering safer and more reliable alternatives to screw connections. The company generates revenue by providing innovative products like terminal blocks, connectors, and automation systems that enhance efficiency and safety in electrical installations. With a strong focus on innovation, sustainability, and customer-centric solutions, WAGO has established itself as a trusted partner in advancing industrial and building automation globally.
How to land this job
Position your resume to emphasize your leadership in digital marketing operations, highlighting your experience with strategic planning, technology implementation, and cross-functional collaboration across multiple countries in the Americas region.
Focus on showcasing your proficiency with marketing technology platforms such as SAP CRM, Hubspot, SEMRush, Looker, Tableau, and AI tools, as well as your ability to drive marketing transformation and operational excellence.
Apply through multiple channels including WAGO Corporation's official corporate career site and LinkedIn to maximize your visibility and ensure your application reaches the right hiring managers.
Connect with professionals in WAGO's marketing and digitization divisions on LinkedIn, using ice breakers like commenting on recent digital marketing initiatives at WAGO or asking about their experience managing cross-regional campaigns to start a conversation.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing operations,' 'marketing technology platforms,' 'data analytics,' 'cross-functional collaboration,' and 'marketing transformation roadmap' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying through multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn connections for networking, freeing you to focus on preparing for interviews and refining your strategy.
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