Job summary
Job post source
This job is directly from First Mid
Job overview
The Chief Marketing Officer at First Mid leads marketing strategies to drive growth, enhance customer relationships, and strengthen the brand across banking and related services.
Responsibilities and impact
The CMO develops and executes marketing strategies, manages brand positioning, leads omni-channel campaigns, enhances CRM systems, collaborates with product and sales teams, oversees market analysis, supports acquisitions, promotes community engagement, builds a marketing team, and measures campaign effectiveness.
Compensation and benefits
Compensation includes base salary plus discretionary bonuses and incentives, comprehensive healthcare, paid family leave, paid time off, banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K with company match.
Experience and skills
Requires a bachelor's degree in Marketing or related field (MBA preferred), 10+ years in marketing leadership with 5+ years in banking or financial services, strong knowledge of banking products, brand strategy, digital campaigns, CRM, and data analytics; leadership, communication, and problem-solving skills are essential.
Work environment and culture
First Mid values community engagement, innovation, collaboration, accountability, and promotes financial literacy within a supportive work environment.
Company information
First Mid Bancshares, Inc. is a financial institution offering banking, insurance, wealth management, and farm management services, committed to building stronger communities.
Team overview
The CMO leads a high-performing marketing team focused on innovation and collaboration across business lines.
Job location and travel
The position is open in multiple locations including Mattoon, Champaign, Bloomington, Rockford in Illinois, and St. Louis, Missouri, with flexibility on housing.
Unique job features
The role involves leading marketing strategy during acquisitions and modernizing marketing practices using advanced analytics and omni-channel campaigns.
Company overview
First Mid is a financial institution that provides a range of banking services, including personal and business banking, wealth management, and insurance. They generate revenue through interest on loans, service fees, and investment products. Established in 1865, First Mid has grown through strategic acquisitions and a focus on community banking, maintaining a strong presence in the Midwest. Their commitment to customer service and community involvement is a key aspect of their corporate culture.
How to land this job
Position your resume to highlight your leadership in developing and executing multi-channel marketing strategies, especially within banking, insurance, and wealth management sectors, as First Mid seeks a CMO with deep industry experience.
Emphasize your expertise in brand positioning, digital marketing (SEO/SEM, social media, email), CRM enhancements, and data-driven decision making to align with First Mid's focus on modernizing marketing practices and customer engagement.
Apply through multiple platforms including First Mid’s corporate career page and LinkedIn to maximize your visibility and chances of consideration for the CMO role.
Connect with marketing and executive leadership personnel at First Mid on LinkedIn; use ice breakers like commenting on recent First Mid marketing campaigns or asking about their experience leading omni-channel initiatives to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand strategy,' 'CRM systems,' 'digital campaigns,' 'customer segmentation,' and 'financial services marketing' to ensure it passes initial automated screenings.
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