Morgan Murphy Media

Marketing Consultant

LA CROSSE, WIPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Morgan Murphy Media

  • Job overview

    The Marketing Consultant role at Morgan Murphy Media involves selling strategic multi-media advertising plans to local businesses, aiming to enhance their success and generate revenue for the station.

  • Responsibilities and impact

    Daily tasks include community outreach, developing advertising campaigns, managing client accounts, generating revenue by meeting sales goals, and building long-term client relationships.

  • Experience and skills

    Candidates should be highly motivated with a passion for sales, possess effective relationship-building and negotiation skills, and preferably have media sales experience.

  • Work environment and culture

    Morgan Murphy Media values its employees and fosters a dynamic, progressive, and family-oriented workplace culture.

  • Company information

    Morgan Murphy Media operates WKBT-TV and is a CBS affiliate serving western Wisconsin, southeastern Minnesota, and northeast Iowa, focusing on traditional broadcasting and digital platforms.

Company overview

Morgan Murphy Media is a diversified media company specializing in television, radio broadcasting, and digital media services. They generate revenue through advertising, content syndication, and digital marketing solutions. Founded in 1890, the company has a rich history of innovation and community engagement, evolving from a single newspaper to a multimedia powerhouse. Their portfolio includes several TV and radio stations across the United States, making them a significant player in local news and entertainment.

How to land this job

  • Tailor your resume to showcase your experience in sales, particularly in media or advertising, emphasizing your ability to develop strategic campaigns that yield results.

  • Highlight your skills in relationship building, customer service, and negotiation, as these are crucial for establishing trust with clients and meeting their advertising needs.

  • Apply through multiple platforms, including Morgan Murphy Media's corporate site and LinkedIn, to maximize your chances of getting noticed for the Sales Associate position.

  • Connect with professionals in the sales division at Morgan Murphy Media on LinkedIn to gather insights about the role and company culture; consider ice breakers such as discussing recent advertising trends or asking about their experiences at the company.

  • Optimize your resume for ATS systems by including relevant keywords from the job description, such as 'media sales,' 'strategic advertising campaigns,' and 'relationship building', to enhance your visibility during the application process.

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