Job summary
Job post source
This job is directly from Snap Finance
Job overview
The Lifecycle Marketing Specialist at Snap Finance will develop and scale lifecycle marketing strategies to drive engagement and conversion for B2C and B2B audiences, impacting company growth and revenue.
Responsibilities and impact
The role involves creating and executing multi-channel growth marketing campaigns focused on onboarding, engagement, retention, and reactivation, collaborating cross-functionally, defining experimentation strategies, overseeing campaign execution, and reporting results to leadership.
Compensation and benefits
The position offers generous paid time off, competitive medical, dental, and vision coverage, 401K with company match, company-paid life insurance, disability coverage, mental health resources, volunteer time, legal coverage, and a value-based culture with growth opportunities.
Experience and skills
Candidates need 2-5 years in lifecycle marketing with strong email channel experience, proficiency with Braze and marketing automation tools, email HTML/CSS skills, cross-functional collaboration ability, strong organizational and analytical skills, and adaptability to changing priorities.
Career development
Snap Finance promotes a value-based culture with endless growth opportunities for professional development.
Work environment and culture
The company fosters an inclusive, supportive culture focused on empowerment, diversity, and employee well-being, with remote work options for this role.
Company information
Snap Finance, founded in 2012, uses data and machine learning to provide flexible financing solutions regardless of credit history, emphasizing innovation and inclusivity.
Team overview
The Lifecycle Marketing Specialist will join the Lifecycle Marketing team, working closely with Lifecycle Strategists, Marketing Analytics, BI, Dev, and other stakeholders to drive marketing initiatives.
Job location and travel
This is a remote position, allowing flexible work from any location.
Unique job features
The role offers the opportunity to innovate with multi-channel campaigns including email, SMS, mobile, and web push, leveraging data-driven experimentation to optimize customer engagement.
Company overview
Snap Finance is a financial technology company that specializes in providing alternative financing solutions for consumers with limited or poor credit history. They offer lease-to-own financing options that allow customers to make purchases and pay over time, often partnering with retailers to facilitate these transactions. Founded in 2012, Snap Finance has grown rapidly by leveraging advanced data analytics and proprietary algorithms to assess credit risk and approve financing quickly. The company generates revenue through interest and fees associated with their financing products, making it easier for consumers to access essential goods and services while managing their financial constraints.
How to land this job
Position your resume to highlight your experience in lifecycle marketing, especially your ability to ideate, develop, and execute multi-channel campaigns focused on onboarding, engagement, retention, and reactivation, with strong emphasis on email and SMS channels.
Emphasize your proficiency with Braze and marketing automation tools, your skills in email asset development including HTML/CSS, and your analytical approach to using consumer insights and data to drive campaign success.
Apply through multiple channels such as Snap Finance's corporate careers page and LinkedIn to maximize your chances of being noticed for this remote Lifecycle Marketing Specialist role.
Connect with current Snap Finance employees in the Lifecycle Marketing or Growth Marketing teams on LinkedIn; start your messages with genuine interest in their recent campaigns or ask about how they leverage data-driven insights in their marketing strategies as ice breakers.
Optimize your resume for ATS by incorporating keywords from the job description like 'lifecycle marketing,' 'Braze,' 'email campaigns,' 'marketing automation,' 'data-driven,' and 'multi-channel campaigns' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate applying through multiple platforms, tailor your resume for ATS, and identify relevant LinkedIn contacts to network with, saving you time and increasing your chances of landing the job.
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