Job summary
Job post source
This job is directly from Symetra
Job overview
The Product Marketing Manager at Symetra leads marketing efforts for the Individual Life Insurance Team, driving sales through targeted campaigns and materials.
Responsibilities and impact
The role involves creating and executing marketing campaigns, developing print and online collateral, collaborating with Brand Development, and analyzing campaign results to boost life insurance sales.
Compensation and benefits
The salary range is $93,900 to $156,600 with eligibility for an annual bonus, flexible work arrangements, 401(k) with company match, paid time off, and community giving programs.
Experience and skills
Candidates need a high school diploma (bachelor's preferred), 10+ years in insurance marketing, strong life insurance knowledge, copywriting skills, project management, data analysis, and Salesforce experience is preferred.
Work environment and culture
Symetra emphasizes inclusion, diversity, and a supportive environment valuing multiple perspectives and employee contributions.
Company information
Symetra is a national financial services company focused on value, transparency, sustainability, and DEI, providing competitive insurance products and community support.
Job location and travel
This is a remote position with flexible full-time or hybrid telecommuting options.
Unique job features
The role is distinguished by its focus on life insurance marketing within a company committed to inclusion and financial freedom for customers.
Company overview
Symetra is a diversified financial services company that provides annuities, life insurance, and employee benefits. They generate revenue through premium collections, investment income, and asset management fees. Founded in 1957, Symetra has grown significantly, becoming a subsidiary of Sumitomo Life Insurance Company in 2016. The company is known for its customer-centric approach and innovative products designed to meet the evolving needs of individuals and businesses.
How to land this job
Tailor your resume to highlight your extensive experience in creating marketing materials and campaigns specifically within the insurance industry, emphasizing your knowledge of life insurance products and sales processes.
Focus on showcasing your copywriting and editing skills, project management abilities, and proficiency in marketing data analysis, as these are key responsibilities in this role.
Apply through Symetra's corporate career site as well as on LinkedIn and other job boards where the position is posted to maximize your application visibility.
Connect with professionals in Symetra’s Individual Life Insurance division on LinkedIn; start conversations by commenting on recent company initiatives or asking about their experience working on product marketing campaigns.
Optimize your resume for ATS by including keywords from the job description such as 'copywriting,' 'life insurance,' 'marketing campaigns,' 'Salesforce,' and 'data analysis' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application channels, and find relevant LinkedIn contacts, allowing you to focus your energy on networking and interview preparation.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.