Job summary
Job post source
This job is directly from Hanesbrands Inc.
Job overview
The Manager, Retail Media & Marketing at Hanesbrands leads Amazon marketing strategies to enhance brand visibility and engagement through innovative retail media and marketing efforts.
Responsibilities and impact
The role involves spearheading Amazon retail media strategy, managing paid and owned media campaigns, optimizing budgets using analytics, fostering cross-functional collaboration, and promoting a data-driven test and learn culture to improve campaign outcomes.
Compensation and benefits
The position offers a competitive compensation package including health and wellness benefits, professional development opportunities, and an inclusive work environment committed to sustainability and ethical practices.
Experience and skills
Candidates should have a Bachelor's degree with 5+ years relevant experience or a Master's with 3+ years, excellent communication, digital marketing proficiency, strong analytical skills, and a commitment to ethical business practices.
Career development
The company supports professional growth and career advancement through development opportunities and a dynamic corporate culture focused on people development.
Work environment and culture
Hanesbrands promotes a hardworking, dynamic culture emphasizing collaboration, ethical behavior, diversity, inclusion, and sustainability in a supportive environment.
Company information
Hanesbrands is a global apparel company known for iconic brands like Hanes, Bonds, Maidenform, and Bali, employing 48,000 associates worldwide and committed to sustainability and ethical business practices.
Job location and travel
This is a remote position, allowing work from any location.
Application process
Applicants should apply online at the Hanesbrands careers site and may contact the company directly for accommodations during the hiring process.
Unique job features
The job features leadership in retail media strategy at a major apparel company with a strong commitment to sustainability, diversity, and ethical practices, offering a chance to impact brand growth on Amazon.
Company overview
Hanesbrands Inc. is a leading American multinational corporation specializing in everyday basic apparel, including underwear, activewear, and socks. The company generates revenue through the sale of its well-known brands such as Hanes, Champion, and Playtex, both through retail channels and direct-to-consumer platforms. Founded in 1901, Hanesbrands has a rich history of innovation in fabric technology and sustainable practices. The company is headquartered in Winston-Salem, North Carolina, and operates globally, emphasizing quality, comfort, and affordability in its product offerings.
How to land this job
Position your resume to highlight expertise in retail media strategy and digital marketing, emphasizing experience with Amazon platforms and paid advertising management.
Focus on showcasing skills in data-driven decision-making, media budget optimization, and cross-functional collaboration to align with the role's core responsibilities.
Apply via multiple channels including Hanesbrands' official careers site and LinkedIn to maximize your application's visibility and reach.
Connect with marketing and retail media professionals within Hanesbrands on LinkedIn, using ice breakers like commenting on recent Amazon campaigns or expressing enthusiasm for Hanesbrands' sustainability initiatives.
Optimize your resume for ATS by incorporating keywords such as 'retail media strategy,' 'Amazon marketing,' 'paid advertising,' 'data analytics,' and 'cross-functional collaboration' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant job portals, and facilitate networking outreach, allowing you to focus on refining your interview skills and career growth.
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