Job summary
Job post source
This job is directly from BarkleyOKRP
Job overview
The VP, Direct Investments at BarkleyOKRP is an executive leadership role responsible for defining and driving the vision, strategy, and operational excellence of the Audience Activation & Impact practice, focusing on specialized engagement channels.
Responsibilities and impact
The VP will lead and mentor teams, manage P&L, drive innovation in activation strategies and technologies, maintain client and industry relationships, oversee operational processes, lead new business initiatives, and represent the agency at industry events.
Compensation and benefits
The annual base salary range is $125,000 - $200,000 USD, with actual pay based on qualifications and location; benefits include multiple health insurance options, flexible PTO, life insurance, and 401K.
Experience and skills
Requires 10-12+ years in media buying, planning, and strategy with senior leadership experience in OOH, Audio, Sports Marketing, Hyperlocal, and Experiential channels; strong financial acumen and leadership skills; expertise in programmatic applications and audience activation strategies; excellent communication and industry network.
Career development
The role offers opportunities to lead transformational change, innovate in audience engagement, and develop top talent within a high-performing team, contributing to agency growth and leadership.
Work environment and culture
BarkleyOKRP values radical diversity and inclusion, fostering an inclusive, collaborative, and high-performance culture supported by formal DEI programs and employee resource groups.
Company information
BarkleyOKRP is a creative agency committed to innovation in audience activation and engagement across multiple specialized channels, emphasizing strategic growth and market leadership.
Team overview
The VP leads the Audience Activation & Impact practice, overseeing Directors and their teams specializing in OOH, Audio, Sports, Hyperlocal, and Experiential activations, fostering a culture of excellence and innovation.
Job location and travel
This is a full-time, hybrid position, indicating a combination of remote and on-site work at BarkleyOKRP's location.
Unique job features
The role is distinguished by its focus on cutting-edge programmatic activation strategies, leadership in multiple specialized engagement channels, and significant influence on agency-wide strategy and industry presence.
Company overview
BarkleyOKRP is a full-service advertising agency known for its innovative and integrated approach to brand building. The company generates revenue by offering a range of services including creative development, media planning, digital marketing, and strategic consulting to a diverse portfolio of clients. BarkleyOKRP was formed through the merger of Barkley, a Kansas City-based agency with a strong history in consumer engagement, and OKRP, a Chicago-based firm recognized for its creative storytelling and strategic insights. This merger combines the strengths of both agencies to deliver comprehensive marketing solutions that drive client growth and brand loyalty.
How to land this job
Position your resume to emphasize visionary leadership in audience activation and engagement, highlighting experience with OOH, Audio, Sports Marketing, Hyperlocal, and Experiential activations.
Highlight your strategic acumen, financial expertise including P&L management, and ability to drive growth and innovation within specialized engagement channels.
Apply through multiple platforms like BarkleyOKRP’s corporate career site and LinkedIn to maximize your application’s visibility and reach.
Connect on LinkedIn with leaders and team members in BarkleyOKRP’s Audience Activation & Impact practice; use ice breakers like commenting on recent agency campaigns or industry trends in programmatic DOOH and Audio.
Optimize your resume for ATS by incorporating keywords such as 'audience activation,' 'programmatic DOOH,' 'pAudio,' 'engagement strategy,' 'P&L management,' and 'executive leadership' to improve screening success.
Leverage Jennie Johnson's Power Apply to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your energy on networking and interview preparation.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.