Job summary
Job post source
This job is from a recruiting firm hiring for a separate company, as PRIMUS Global Technologies is facilitating hiring for Wunderman Thompson, a WPP Company.
Job overview
The Digital Advertising Analytics Specialist role involves analyzing and optimizing digital ad campaigns to improve performance and ROI for Wunderman Thompson.
Responsibilities and impact
The specialist will collect and analyze campaign data, develop reports and dashboards, monitor KPIs, conduct A/B testing, collaborate with marketing teams, and provide strategic recommendations to enhance campaign effectiveness.
Compensation and benefits
The position offers an hourly bill rate of $86.93 and a pay rate of $84.52, with 100% remote work; no additional benefits are specified.
Experience and skills
Candidates should have a bachelor's degree in a related field, 3+ years of experience in digital advertising analytics, proficiency with analytics tools like Google Analytics and Tableau, knowledge of ad platforms, and skills in tracking and data management; SQL and scripting are a plus.
Work environment and culture
The role is fully remote, indicating a flexible work environment; no further cultural details are provided.
Company information
PRIMUS Global Technologies Pvt Ltd is the recruiting firm facilitating this role for Wunderman Thompson, a WPP Company, which is a major marketing and communications agency.
Job location and travel
The job is 100% remote, allowing work from any location.
Application process
Candidates will undergo a phone or Skype interview; no further application details are provided.
Unique job features
This role offers remote work and involves working with a major global marketing company, Wunderman Thompson, providing exposure to diverse digital advertising platforms and analytics tools.
Company overview
PRIMUS Global Technologies Pvt Ltd is a prominent IT services and consulting company that provides a wide range of technology solutions to businesses worldwide. The company specializes in software development, IT staffing, and consulting services, helping clients optimize their technology operations and achieve business objectives. PRIMUS generates revenue by offering tailored IT solutions, leveraging its expertise in various industries to deliver value-added services. Founded with a focus on innovation and customer satisfaction, PRIMUS has established a strong reputation for delivering high-quality, cost-effective solutions, making it a preferred partner for many organizations seeking to enhance their technological capabilities.
How to land this job
Tailor your resume to highlight your expertise in digital advertising analytics, focusing on your experience with platforms like Google Ads, Facebook Ads Manager, and programmatic advertising to align with PRIMUS Global Technologies Pvt Ltd's requirements.
Emphasize your skills in data visualization tools such as Tableau, Power BI, and Google Data Studio, as well as your ability to develop dashboards and reports that communicate key campaign insights effectively.
Apply through multiple channels including PRIMUS Global Technologies Pvt Ltd's corporate website, LinkedIn, and relevant job boards to maximize your exposure for this remote position.
Connect with professionals in the digital marketing or analytics divisions at PRIMUS Global Technologies on LinkedIn; use ice breakers like commenting on recent company campaigns or asking about the latest analytics tools they are using to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital advertising analytics,' 'campaign optimization,' 'Google Analytics,' 'A/B testing,' and 'data visualization' to improve your chances of passing automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate the application process, ensuring your resume is tailored, applications are submitted across multiple platforms, and networking opportunities on LinkedIn are identified, allowing you to focus your energy on interview preparation and skill enhancement.
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