Meta

Marketing Insights Researcher - Large Advertisers and Agency Partners

NEW YORK, NYPosted 16 days ago

Job summary

  • Job post source

    This job is directly from Meta

  • Job overview

    The Marketing Insights Researcher at Meta supports the Global Audience Marketing team by leading research to understand large advertisers and agency partners, influencing strategic marketing initiatives.

  • Responsibilities and impact

    The role involves designing and executing quantitative and qualitative research, developing learning agendas, translating findings into actionable insights, and collaborating with cross-functional teams to support strategic planning and marketing strategies.

  • Compensation and benefits

    The position offers a salary range of $138,000 to $188,000 per year, plus bonus, equity, and benefits including health insurance and retirement plans.

  • Experience and skills

    Candidates need 6+ years of research experience with strong qualitative and quantitative skills, strategic problem-solving abilities, and preferably 3+ years in digital advertising with Meta's products.

  • Work environment and culture

    Meta values diversity, inclusion, and equal opportunity, fostering a supportive environment with accommodations for disabilities and a commitment to innovative social technology.

  • Company information

    Meta is a leading technology company known for Facebook, Messenger, Instagram, and WhatsApp, focusing on connecting people and advancing social technology through augmented and virtual reality.

  • Team overview

    The candidate will join the Global Audience Marketing team within the Business Marketing Group, collaborating across functions to achieve business goals.

  • Unique job features

    The role uniquely combines strategic research with direct impact on marketing strategies for large advertisers and agencies within a cutting-edge tech company.

Company overview

Meta, formerly known as Facebook, is a leading technology company specializing in social media, virtual reality, and digital advertising. They generate revenue primarily through advertising on platforms like Facebook, Instagram, and WhatsApp, leveraging user data to offer targeted ads. Founded by Mark Zuckerberg in 2004, the company rebranded to Meta in 2021 to reflect its focus on building the metaverse, a virtual shared space. Key historical moments include the acquisition of Instagram in 2012 and WhatsApp in 2014, significantly expanding their user base and market influence.

How to land this job

  • Position your resume to highlight your expertise in both qualitative and quantitative research methodologies, emphasizing your ability to translate complex audience data into strategic insights that influence leadership decisions at Meta.

  • Focus on showcasing experience related to large advertisers and agency ecosystems, including your skills in designing research that supports strategic marketing initiatives and campaign development.

  • Apply through multiple channels such as Meta's official careers page, LinkedIn, and relevant job boards to maximize your application visibility for this role.

  • Connect with current employees in the Global Audience Marketing or Business Marketing Group at Meta on LinkedIn; start conversations by referencing recent Meta marketing campaigns or asking for advice on how to navigate the strategic research landscape within Meta.

  • Optimize your resume for ATS by incorporating keywords from the job description like 'quantitative and qualitative research,' 'strategic marketing,' 'audience insights,' and 'cross-functional collaboration' to ensure your resume passes automated screenings.

  • Utilize Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with targeted keywords, and identify LinkedIn connections within Meta, freeing you to focus on preparing for interviews and networking effectively.

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