Job summary
Job post source
This job is directly from WP Engine
Job overview
The Paid Media Manager, Sr. at WP Engine leads paid media strategies to drive growth, focusing on agency segments and brand awareness to impact company expansion.
Responsibilities and impact
The role involves overseeing a paid media agency, conducting audience research, optimizing paid social and video campaigns, managing budgets for conversion and revenue growth, collaborating with creative and business teams, and staying updated on industry trends.
Compensation and benefits
The position offers a base salary range of $80,000 to $120,000, company stock options, comprehensive health benefits, fertility benefits, HSA contributions, 401(k) with match, disability insurance, paid leave, wellness allowances, education opportunities, and other perks.
Experience and skills
Candidates should have 5+ years in paid media campaign management with proven business impact, expertise in Facebook, LinkedIn, Google Analytics, strong analytical skills, and preferred experience with video advertising, B2B campaigns, and SQL/BigQuery.
Career development
WP Engine provides ongoing education through LinkedIn Learning, Workday Learning, and a Career Growth Portal to support professional development.
Work environment and culture
WP Engine values diversity and inclusion, promotes a supportive and flexible work environment, and offers wellness days, remote work support, and a culture of ownership with stock options.
Company information
WP Engine is a global technology company specializing in WordPress solutions, serving 1.5 million customers worldwide with enterprise-grade platforms and developer tools.
Unique job features
This role uniquely combines strategic leadership with hands-on management of paid media campaigns across multiple platforms, emphasizing growth in agency segments and brand awareness with innovative testing and data-driven strategies.
Company overview
WP Engine is a leading digital experience platform focused on WordPress, providing managed hosting services that ensure speed, security, and scalability for websites. The company generates revenue through subscription-based plans tailored to various customer needs, from small businesses to large enterprises. Founded in 2010, WP Engine has grown significantly, acquiring companies like Flywheel to expand its offerings and market reach. Their emphasis on customer support and innovation has positioned them as a key player in the WordPress hosting industry.
How to land this job
Position your resume to highlight your expertise in managing paid media campaigns with a strong focus on paid social and video advertising, emphasizing your strategic role in driving growth and brand awareness, particularly within agency segments.
Emphasize your experience overseeing agency partners, conducting audience research, competitive analysis, and data-driven optimizations using platforms like Facebook, LinkedIn, and Google Analytics, while showcasing your ability to manage budgets and multi-channel GTM strategies.
Apply through multiple channels including WP Engine’s corporate careers site, LinkedIn job postings, and specialized marketing job boards to maximize your application’s reach and visibility.
Connect with current employees in WP Engine’s marketing or paid media teams on LinkedIn, using ice breakers such as commenting on recent WP Engine campaigns, asking about their experience managing paid social/video channels, or inquiring about the company culture and growth opportunities.
Optimize your resume for ATS by incorporating keywords from the job description like 'paid media campaigns,' 'paid social,' 'video advertising,' 'audience research,' 'competitive analysis,' 'Google Analytics,' and 'budget management' to ensure your resume passes automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored resume customization, identify multiple application channels, and discover LinkedIn connections for networking, freeing you to focus on interview preparation and skill enhancement.
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